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Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.

Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

Giovanni Canavesio, a Piedmontese artist-priest active in the last decades of the fifteenth century in the southern Alps, left behind a significant body of work, including pictorial cycles and altarpieces. This book is an in-depth analysis of his most ambitious cycle on the Passion of Christ, completed in 1492, on the walls of the pilgrimage sanctuary of Notre-Dame des Fontaines outside the French town of La Brigue.Plesch’s primary aim is to understand the cycle’s complex and multi-layered meaning. She analyzes the subject matter of the scenes, the significance of their order, how the pictorial and graphic sources were adapted, and the range of formal and visual means used to convey content. Plesch also places Canavesio and his pictorial cycle within wider contexts of the production and consumption of religious art and the nature of devotion in an early modern rural Alpine community.The two facets of Canavesio’s life and work―that of artist and that of priest―are also discussed. Plesch argues that the religious messages conveyed by the cycle scenes, as well as the strategies used by the artist to convey meaning and to structure the viewer’s experience, were indeed informed by his training as a priest. Canavesio’s approach to the definition of meaning, as well as his pictorial strategies, are considered in the context of the medieval art of preaching, an art whose rules derived from those of rhetoric. By also placing the cycle within the larger universe of late medieval religious devotion, Plesch connects Canavesio’s work not only with preaching but with devotional meditation and religious theater as well.

Step into a Burmese temple built between the late seventeenth and early nineteenth centuries and you are surrounded by a riot of color and imagery. The majority of the highly detailed wall paintings displays Buddhist biographical narratives, inspiring the devotees to follow the Buddha’s teachings. Alexandra Green goes one step further to consider the temples and their contents as a whole, arguing that the wall paintings mediate the relationship between the architecture and the main Buddha statues in the temples. This forges a unified space for the devotees to interact with the Buddha and his community, with the aim of transforming the devotees’ current and future lives. These temples were a cohesively articulated and represented Burmese Buddhist world to which the devotees belonged. Green’s visits to more than 160 sites with identifiable subject matter form the basis of this richly illustrated volume, which draws upon art historical, anthropological, and religious studies methodologies to analyze the wall paintings and elucidate the contemporary religious, political, and social concepts that drove the creation of this lively art form.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.74

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.

New! This book is in the same immaculate condition as when it was published 1.74

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.

This volume adds to the extensive body of published research on visual communication as a source of meaning, knowledge, and behavior in contemporary culture. They reflect the increasing interest in visual communication from within and without the discipline. The major areas of research covered are visual perception, rhetoric, and the technologies of symbolic structures, and most of the chapters focus on the significance of identity as a key concept of visual communication research and as fundamental to understanding human communication. The chapters focus on visual intelligence, perception and memory, and cognition and provide a frame for understanding the connections among vision, meaning-making and development of self. Also considered are methods, practices, and theories of visual rhetoric.

Rhetorical Visions is the visual reader with the most support for analytical writing. This thematic, visual reader uses rhetoric as the frame for investigating the verbal and visual texts of our culture. Rhetorical Visions is designed to help tap into the considerable rhetorical awareness that students already possess, in order to to help them put their insights into words in well-crafted academic papers and projects. In order to exercise their analytical reading and writing skills, Rhetorical Visions provides occasions for students to explore and apply key rhetorical concepts such as narrative, description, interpretation, genre, context, rhetorical appeals (ethos, logos, pathos), and memory to the analysis of print and non-print texts.

This challenging book explores the interplay of language and visual perception at the heart of empiricism. A re-evaluation of the British empiricist tradition from the perspective of contemporary literary theory, it also offers a sustained challenge to theory itself.

In late seventeenth- and early eighteenth-century Rome, a rhetorical war raged among intellectuals in the attack and defense of language, literature, and the visual arts. This book examines the cultural upheaval that accompanied attacks on the baroque predilection for ornament, extended visual metaphors, grandiloquence, and mystical rapture. Rome's Academy of the Arcadians emerged as a potent social and cultural force in the final decade of the seventeenth century and throughout the eighteenth century provided a setting for arguments on artistic taste and reforms in literature and religion. This book describes the waning days of the baroque and ends with an analysis of the Parrhasian Grove.

In The Rhetoric of Purity, Mark Cheetham explores the historical and theoretical relations between early abstract painting in Europe and the notion of purity. For Gauguin, Serusier, Mondrian and Kandinsky - the pioneering abstractionists whose written and visual works Cheetham discusses in detail - purity is the crucial quality that painting must possess. Purity, however, was itself only a password for what Cheetham defines as an 'essentialist' philosophy inaugurated by Plato's vision of a perfect, non-mimetic art form and practised by the founders of abstraction. The essentialism of late nineteenth-century French discussion of 'abstraction', Cheetham argues, also infects the work of Mondrian and Kandinsky. These visions of abstraction are central to the development of Modernism and are closely tied to the philosophical traditions of Plato, Hegel and Schopenhauer. As a conclusion, Cheetham provides a postmodern reading of Klee's rejection of the rhetoric of purity and claims that Klee's refusal speaks to contemporary concerns in visual theory and culture. By acting as an antidote to the seductive appeal of purity in art and society, Cheetham's final critique of the trope of purity seeks to preserve the possibility of visual discourse itself.

In this study, Suzanne Lewis argues that the Bayeux Tapestry is one of the first large-scale visual narratives of the Middle Ages that, moreover, conveys medieval conceptions regarding the pictorialized text. More than a reinterpretation of the historical evidence related to the Tapestry, Lewis' study explores the visual and textual strategies and conventions that have made this work such a powerful statement for audiences over the centuries.

This concise but thorough introduction to criticism explores nine useful approaches to critical study, whether examining television, fiction, nonfiction, visual arts, or oral and written discourse. The perspectives presented bridge disciplinary boundaries and include: asking questions about how audiences process communication, understanding human symbol systems and social relations as vehicles for comprehending the world, value and narrative analysis, and psychoanalytic and ideological criticism. The easy-to-follow discussions of using each approach contain questions critics are most likely to ask, assumptions governing the approach, an exploration of sample analyses that reveal vocabulary most frequently used, and a review of the problems encountered by critics. The interplay of persuasion, poetic theory, and accurate interpretation allows readers to incorporate the most useful elements in their critiques and to borrow insights from one approach to clarify and strengthen another. Multiple examples are sprinkled throughout the book.

The Rhetoric of the Frame addresses the question of the frame in the visual arts and how it influences the way we perceive artworks. Challenging Kant's characterisation of the frame as merely an external supplement, the fourteen essays in this anthology consider the frame to be an indispensable, if volatile, complement to the artwork. Inspired by Jacques Derrida's ideas on parergonality, these essays problematise 'inside/outside' polarity, articulating difference without reifying the unstable relationship between the artwork and the frame. Ranging from a study of the English country house portrait to a reading of the AIDS quilt, and from a feminist perspective on pornography and performance art to sixteenth-century map-making, these essays collectively consider the frame in its material, conceptual, ideological, gendered, and poststructural aspects.

A groundbreaking book exploring the discovery of sameness in otherness.Recuperating a topic once central to philosophy, theology, rhetoric, and aesthetics, this groundbreaking book explores the discovery of sameness in otherness. Analogy poses an intriguingly ancient and modern conundrum. How, in the face of cultural diversity, can a unique someone or something be perceived as like what it is not? This book is for anyone puzzled by why today, as Barbara Maria Stafford claims, "we possess no language for talking about resemblance, only an exaggerated awareness of difference." Well-designed images, Stafford argues, reveal the mind's intuitive leaps to connect known with unknown experience.The first of four wide-ranging chapters paints a challenging overview of several pressing contemporary issues. Cloning, legal controversies about social inequity, identity politics, electronic copying, and the mimicry of virtual reality expose the need for a nuanced theory of similitude. The second examines the historical tug-of-war between analogy and allegory, or disanalogy. Stafford provocatively suggests that, since the Romantic Era, we have been living in polarizingly allegorical times. The third roots this divisiveness within the momentous shift from a magical universe, modeled on sexual bonds, to an engineered world built of discrete automated units. Finally, recent developments in computational brain research notwithstanding, major phenomenological questions about memory, emotion, intelligence, and awareness beckon. In the fourth chapter, Stafford intervenes in the consciousness debates to propose a humanistic cognitive science with bridging/analogy at its artful core.

From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic Government, negative campaign advertising, single issue group polemic and corporate propaganda, culminate in a vivid narrative of the role of propaganda in driving the remorseless new conflict which began on September 11 2001. Contents Part One: Defining what and reasoning why 1. A question of meaning 2. Explaining propaganda Part Two: A conceptual arrangement 3. An essential trinity: rhetoric, symbolism and myth 4. Elements of propaganda: foundations; why we need enemies; enmity in action Part Three: case studies in propaganda 5. Privatising propaganda: the rise of the single issue 6. Evangelism and corporate propaganda 7. Propaganda and the symbolic state: a British experience 8. 9-11 and war 9. Weapons of mass deception: propaganda, the media and the Iraq war Afterword - The impact of propaganda Index Nicholas O’Shaughnessy is Professor of Marketing and Communication at the University of Keele