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VISUAL COMMUNICATION: IMAGES WITH MESSAGES 8TH EDITION shows you how visual perception is used in all forms of communication, including typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web. In addition there are chapters concerned with visual cues, theories, persuasion, stereotypes and analysis. You will not only learn why an image is memorable, but how to create images that others will remember.

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Magnetic lacquered steel Gold Ultra surface resists staining, suitable for frequent use. The frame is sturdy aluminum with an easy-to-mount four-corner system that can be mounted vertically or horizontally. Board Type: Magnetic Dry Erase; Sizes available: 6 x 4 ft or 8 x 4 ft;

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Magnetic lacquered steel Gold Ultra surface resists staining, suitable for frequent use. The frame is sturdy aluminum with an easy-to-mount four-corner system that can be mounted vertically or horizontally. Board Type: Magnetic Dry Erase; Sizes available: 6 x 4 ft or 8 x 4 ft;

VISUAL COMMUNICATION: IMAGES WITH MESSAGES 8TH EDITION shows you how visual perception is used in all forms of communication, including typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web. In addition there are chapters concerned with visual cues, theories, persuasion, stereotypes and analysis. You will not only learn why an image is memorable, but how to create images that others will remember.

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

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Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

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A reader for undergraduate students enrolled in second- or third-year visual culture or visual communications courses offered via communication studies and cultural studies departments in universities and colleges nation-wide. Visual Communication and Culture: Images in Action uses a unique case-study approach to encourage students to critically examine the production and interpretation of images in their personal lives and across a variety of disciplines. Including eighteen selections from existing Canadian, UK, and US works across various disciplines, as well as an additional seven articles written specifically for this text, the twenty-four articles in this collection each emphasize that images are cultural productions. In addition, this volume includes nine easy-to-understand introductions to assist students in becoming visually literate consumers of images, with an understanding of how culture influences practices of visual communication and vice versa.

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

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This volume adds to the extensive body of published research on visual communication as a source of meaning, knowledge, and behavior in contemporary culture. They reflect the increasing interest in visual communication from within and without the discipline. The major areas of research covered are visual perception, rhetoric, and the technologies of symbolic structures, and most of the chapters focus on the significance of identity as a key concept of visual communication research and as fundamental to understanding human communication. The chapters focus on visual intelligence, perception and memory, and cognition and provide a frame for understanding the connections among vision, meaning-making and development of self. Also considered are methods, practices, and theories of visual rhetoric.