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A new take on color combinations!Color Index 2 contains hundreds of different color combinations, each with an accurate formula for both print and web use. You'll easily find the best colors for your piece with chapters organized by dominant hue, and with unique expansion palettes—sets of four related hues arranged from dark to light—that allow you to explore even more color combinations for limitless possibilities.Designers, illustrators, photographers and fine artists alike will find this book an indispensable tool when it comes to finding color-related ideas and solutions. A companion to its best-selling predecessor, Color Index 2 offers even more colors and fresh new combinations of colors, making it easier than ever to create harmonious palettes for whatever project you're working on!

The rise of social media and digital networks has been so dizzyingly swift that any cogent appraisal of the aesthetics of the web has, until now, been almost impossible to propose. A much-anticipated book, Web Aesthetics sets aside current debate about digital culture by directly addressing this neglected facet of the discipline. Here, the Italian media theorist and freelance curator Vito Campanelli examines social networks, peer-to-peer networks and our contemporary "remix culture," tracing their cultural precedents and explicating an aesthetics based on digital social exchange, cut-and-paste, the viral dissemination of concepts, the proliferation of digital platforms and other properties of the web. Campanelli's thesis is not primarily concerned with web design, but with the idea of aesthetics as a non-utilitarian element negating the commercial drive of the web. Web Aesthetics therefore proposes a uniting of communication and a rarely espoused ideal of beauty.

It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

Are you an interactive media designer, producer or programmer struggling with the pressures of project management? If so, this new edition of Managing Multimedia will relieve the pressure, providing more practical advice and insider tips to help you deliver a high quality project on time and within budget.This updated and expanded third edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book has been divided into two complementary volumes. This one, covering people and processes, describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Digital Writing: A Guide to Writing for Social Media and the Web 0.45

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.62

This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a market-oriented ideology and family connections to build their media empires, thereby creating cultural conglomerates that exercise corporate censorship over media markets. It focuses on family-controlled media conglomerates in Korea, specifically the international business giant, Samsung, and its related media companies, Cheil Jedang and JoongAng Ilbo, all of which are controlled by the single Lee family. Utilizing the theoretical approach of political economy of communication, the book examines how and why the Lee family exercise corporate censorship over Korean society. Offering an essential take on Asia’s political economy of communication in order to understand the workings of Asian media empires, this book will appeal to students and scholars of Korean Studies, Korean Business and Mass Communications.

This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a market-oriented ideology and family connections to build their media empires, thereby creating cultural conglomerates that exercise corporate censorship over media markets. It focuses on family-controlled media conglomerates in Korea, specifically the international business giant, Samsung, and its related media companies, Cheil Jedang and JoongAng Ilbo, all of which are controlled by the single Lee family. Utilizing the theoretical approach of political economy of communication, the book examines how and why the Lee family exercise corporate censorship over Korean society. Offering an essential take on Asia’s political economy of communication in order to understand the workings of Asian media empires, this book will appeal to students and scholars of Korean Studies, Korean Business and Mass Communications.

Netporn delves into the aesthetics and politics of sexuality in the era of do-it-yourself (D.I.Y.) Internet pornography. Katrien Jacobs, drawing on digital media theory and interviews with Web porn producers and consumers, offers an unprecedented critical analysis of Web culture as digital artistry and of the corresponding heightened government surveillance and censorship of the Internet. Netporn features Web users who question the goals of global commercial porn industries-whether they are engaged in Usenet fringes, video blogging, peer-to-peer distribution, porn art collectives, or decadent amateurism. Emphasizing gender and cultural differences, Jacobs shows how the creative uses of netporn images and services are important ways of exploring or redefining the 'network body' and indispensable ingredients of a maturing network society.

Want to tap the tremendous amount of valuable social data in Facebook, Twitter, LinkedIn, and Google+? This refreshed edition helps you discover who’s making connections with social media, what they’re talking about, and where they’re located. You’ll learn how to combine social web data, analysis techniques, and visualization to find what you’ve been looking for in the social haystack—as well as useful information you didn’t know existed.Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.Get a straightforward synopsis of the social web landscapeUse adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, LinkedIn, and Google+Learn how to employ easy-to-use Python tools to slice and dice the data you collectExplore social connections in microformats with the XHTML Friends NetworkApply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detectionBuild interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits"A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data."--Alex Martelli, Senior Staff Engineer, Google

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.New Sections and Completely Updated Chapters:*Writing a corporate web site: T. Rowe Price*Creating blogs and podcasts*Web writing tips from usability experts*Optimizing text for web search engines*Defining the user with use cases and user scenarios*Dealing with web editors*Software for organizing and writing interactive media content*Script formats for all types of multimedia and web projects*Writing careers *The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros*The first-time glossary provides a quick-and-easy way to learn essential web writer lingo*Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers

Clear and engaging, Linda Berg's INTRODUCTORY BOTANY: PLANTS, PEOPLE, AND THE ENVIRONMENT helps you develop an appreciation of the diverse organisms we call plants, including their remarkable adaptations to the environment and their evolutionary and ecological relationships. Filled with fascinating feature boxes, intriguing chapter-opening stories, and other applied content, the text contains interesting and topical information that will pique your curiosity and help you succeed in your course. Berg shows you the many ways in which plants are fascinating in their own right, important for the existence of all life on Earth, and useful for humans in all aspects of our lives. INTRODUCTORY BOTANY: PLANTS, PEOPLE, AND THE ENVIRONMENT is beautifully and clearly illustrated and features a dynamic art program that helps you visualize even the most complex concepts.

Aluminum stand for cell phone or tablet Fit for large screen cellphone Suitable height, 60angle, perfect angle of view Ideal for watching videos, reading, video recording, or simply browsing the web Anti-Slip rubber pads and feet protect your device from scratches and sliding Can also reduce friction noise Charge while watching, side circular cutout provides easy management of charging cable, allows you to neatly organize your cables Compatible with cellphones and tablets in 4-10 inches,like iPhone 8/7 Plus,iPad,Galaxy S8 ,LG, Sony, iPad, iPod, and even some devices added phone case Add your personalization

Paperback. Library and information professionals increasingly need to create, manage, and monitor a wide range of online content, from a librarys social media account and web sites to the new and traditional research outputs that funders expect to be made available openly online. It is important that they understand the new opportunities that web metrics provide for measuring the impact of an individual or an organisations content. This book provides an up-to-date introduction to a wide range of web metrics, with practical examples of how they can be best put to use.The book will begin with a wider discussion on the role of metrics, and how web metrics overlap with associated concepts with a longer library and information science history such as scientometrics and bibliometrics. It will explore the latest tools that are available, many of which have changed since the publication of the first edition, as well as how we can expect the field to change in the future with machine intelligence and artificial intelligence becoming more widely available.This new edition has been extended and updated throughout to reflect the rapidly changing nature of the field. As well as updates to the user-friendly tools and resources, there is a greater emphasis on the programming libraries that are available, as library and information professionals are increasingly willing to start engaging with data that is available programmatically. After reading the book the information professional will not only be better placed to adopt web metrics in their workplace, but also be critical of the misuse of web metrics. This new edition has been extended and updated throughout to reflect the rapidly changing nature of the field, and has been modified to incorporate important changes that have taken place in the information ecosystem since the first edition. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include From the library of labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Ships same or next business day with tracking emailed direct to you!

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.

One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant "center of influence" for your customers and prospectsExplains the unspoken rules of online etiquette--and the common "turnoffs" that drive customers and potential partners awayDetails the unique cultures of Facebook, Twitter, and other popular online platformsShows exactly what to automate and delegate to build your social media persona, yet still retain the personal touchEven if you currently have zero presence online, this book will help you see measurable results in a short time.

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.   It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster.   THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it!   Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb

This is a paper back book: Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.