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Through the centuries since Christ's apostles, accretions of Bad News have attached themselves to the Gospel like barnacles on a ship. Intelligent human beings are confused; their natural common sense perceives such contradictions. Only a small amount of arsenic ruins a good meal, and the Gospel can be nullified by man-made Bad News. This book courageously cuts through the Bad News that has infiltrated the Gospel, and restores the pure New Testament ideas. That pristine Good News once "turned the world upside down" (to quote the enemies of the apostles in Acts 17:6). "Surely the time has come for the world again to hear such Good News proclaimed in clarity." Book Specs Paper BackPublisher: 1888 Message Study CommitteePrinted: 2002Pages: 139 Table of Contents 1. You've Got to Learn How to Believe Good News! 2. Why God's Good News Has Explosive Power 3. More Good News: God's Love Is Active, Not Passive 4. The Only Antidote to Terror: Pulling Up the Root of Fear 5. God Keeps on Trying to Save Us 6. You are Predestined to Be Saved! 7. God Saves Even Prostitutes If.... 8 . God Saves Even Self-righteous People If... 9. The Gass May Not Be Greener on the Other Side 10. The Best Good News of All: the Hour of God's Judgment

Kerin, Roger, Peterson, Robert

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what’s hot ultimately, creating a long-term plan for marketing success. Addresses two to the most common queries among new business owners and entrepreneurs How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world Covers new marketing technologies and current trends

In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.               While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Internet Marketing, Loose-Leaf Version [Loose Leaf] [Apr 14, 2017] Zahay, Debra and Roberts, Mary Lou ...

Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:  * A characteristic the best marketers have in common * What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer * The marketing component that matters most when swinging for the fences * How innovators optimize every major marketing element * What great marketing campaigns have in common * Organic ways to grow groundbreaking marketing ideas * The marketing technique that almost always raises response rates * How to easily and quickly run high-impact marketing tests * Tips on quickly evolving your optimal marketing mix * How to turn your website into a bigger revenue driver * Techniques to beat successful marketing approaches in measurable terms * What it takes to optimize your marketing content across media - including social * Strategies and tactics to optimize lead generation and one-step selling * What every marketer should know about concepts, copy, and graphic design * How to build a reliable "marketing machine" * A special section, "The Mind of the Optimarketer" "Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes and run the most profitable marketing of your career.

A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.

'The thrilling true account of a famous woodsman, scout & guerilla leader during the formative years of the American Nation' In the evocative pages of Rogers own journal we are taken through a landscape of dark untrodden forest where danger from hostile Indians and the French Army threaten every step. Famous exploits of guerilla warfare are graphically told, including battles and ambushes on America's lakes, the devastating 'Fight on Snowshoes' and the raid against the Abanakee's village at St, Francis, recounted across time by Rogers himself.

'The thrilling true account of a famous woodsman, scout & guerilla leader during the formative years of the American Nation' In the evocative pages of Rogers own journal we are taken through a landscape of dark untrodden forest where danger from hostile Indians and the French Army threaten every step. Famous exploits of guerilla warfare are graphically told, including battles and ambushes on America's lakes, the devastating 'Fight on Snowshoes' and the raid against the Abanakee's village at St, Francis, recounted across time by Rogers himself.

Using inspiring visual examples, this handbook simplifies the complexities of watercolor painting, so artists of all levels can build their skills and achieve better results. Presented in an easy-to-reference format that covers everything from materials to marketing, this guide provides artists with simple, direct instruction for: using tonal values to create a better painting; creating attractive pen and watercolor drawings; using glazes to create atmosphere and mood; directing the viewer's eye by controlling focus and edges; painting subjects every artist must master. Wade includes trouble-shooting tips, self-critique questionnaires and helpful hints artists can quickly absorb and apply. With its unique, interactive approach to teaching, this guide is the next best thing to attending a one-on-one workshop.

Part memoir, part business book and with a focus on women and wine, this is an in the trenches book about how Charlton rebuilt her winery as told through some hilarious stories using zany antics and off-the-wall guerilla marketing. Light up that entrepreneurial gene inside you as she shares, throughout this book, her own “Working Girl” approach to business. Including her constant focus and passion for her customers, without whom there is no business. Sixteen years ago Kathy Charlton made a hard right turn, the new owner of a bankrupt winery, knowing nothing about running a small business, nor wine other than she liked her red wine served cold, sometimes over ice if she was in a hurry. Gone was the security of her 25-year corporate career. Semiconductors to Grapes while not a natural career path helped unveil the entrepreneur gene inside her. That gene went on steroids and marketing became her middle name. “I took every wine-pouring gig I could get to get my name out there. Even poured in a funeral home with my wine displayed in a “stainless steel casket”. Local wineries told me to shut down; my business reputation damaged beyond repair and I’d never make it with no experience . . . . . . well, maybe not a smart personal trait on my part but never tell me I Can’t Do It.” Sipping wines at sunset it wasn’t . . . as Charlton details battling everything from a leaking septic system that shut the winery down, exploding wine presses, shortchanged bottle inventory, and a now-legendary lawsuit to halt her business by the United States Olympic Committee. How did she do it? Well, that’s where the hard work and yes, the fun began as Charlton (with no background in the wine industry) takes a winery with little name-recognition and massive quality issues and parlays it into an award-winning operation with double-gold medals to prove it. So, pour yourself a glass of wine and put your feet up. This Working Girl has a story to tell you -- from Behind the Cellar Door.

The author of the best-selling Guerilla Marketing series presents a comprehensive, practical guide-book loaded with ideas for a seemingly infinite number of entrepreneurial ventures.

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear.Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.

Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.

*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER *Financial Times Best Business Books of 2016 *Inc.com’s Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

Jumpstart Your Career and Personal Life! The key to achieving true success in life is to master that delicate balance between making money and making meaning. Marketing executive and best selling author, Robert Michael Fried, shows how the same principles you use to accomplish success at work can also help you realize your personal goals, dreams and aspirations. Fried provides a practical yet passionately purpose-driven roadmap that will enable you to heed your true calling to become a truly successful person in every sense of the word. The author underscores that true success goes beyond just getting what you want... it's also wanting what you get. Igniting Your True Purpose and Passion will take you on an uplifting journey of self-discovery. It will empower you to re-invent your personal brand and close the disparity or gap between who you are and who you dream of becoming. The book urges you to make it your business to ignite your true purpose and passion while seizing the opportunity to become an entrepreneur of your own existence. Built upon and expanded from his best-selling book, A Marketing Plan For Life, the author reminds us that the purpose of life should be a life of purpose. In emphasizing his philosophy, Fried writes, "I'll tell you what unhappiness is... unhappiness is not knowing what you want and killing yourself to get it." This insightful and thought-provoking read will not only inspire you to clearly define what you want but it will help you make both meaning and money not just for yourself but for others. That's what Ralph Waldo Emerson meant when he said, "To know that even one life has breathed easier because you have lived that is to have succeeded."

In this second edition of his bestselling book, Robert T. Kiyosaki updates and expands his original eight "hidden values" of a network marketing business (other than making money. Special Bonus - three additional "hidden values" from Kim Kiyosaki and Sharon Lechter. Robert explains that building a network marketing business... ...is a revolutionary way to achieve wealth. ...makes it possible for anyone to acquire great wealth. ...is open to anyone who has drive, determination and perseverance.