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Logotype mini is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype mini is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.Logotype mini is an important and essential companion volume to Logo and Symbol minis.

Examines the designs of the products, advertisements, and promotional materials of nine companies in the United States, England, Japan, and Korea

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram DesignThe logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

The Corporate Personality: An Inquiry into the Nature of Corporate Identity. In this volume, a leading consultant and practitioner in the field of corporate design teaches a basic understanding of what it takes to research, design, and implement a corporate identity program.

Award winning brand identity samples Graphic Designers and Marketing Experts

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand’s iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union’s lucrative and ongoing corporate partnerships with Rupert Murdoch’s News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas’s evolving local and global advertising campaigns.

In Nightwork, Anne Allison opens a window onto Japanese corporate culture and gender identities. Allison performed the ritualized tasks of a hostess in one of Tokyo's many "hostess clubs": pouring drinks, lighting cigarettes, and making flattering or titillating conversation with the businessmen who came there on company expense accounts. Her book critically examines how such establishments create bonds among white-collar men and forge a masculine identity that suits the needs of their corporations.Allison describes in detail a typical company outing to such a club—what the men do, how they interact with the hostesses, the role the hostess is expected to play, and the extent to which all of this involves "play" rather than "work." Unlike previous books on Japanese nightlife, Allison's ethnography of one specific hostess club (here referred to as Bijo) views the general phenomenon from the eyes of a woman, hostess, and feminist anthropologist. Observing that clubs like Bijo further a kind of masculinity dependent on the gestures and labors of women, Allison seeks to uncover connections between such behavior and other social, economic, sexual, and gendered relations. She argues that Japanese corporate nightlife enables and institutionalizes a particular form of ritualized male dominance: in paying for this entertainment, Japanese corporations not only give their male workers a self-image as phallic man, but also develop relationships to work that are unconditional and unbreakable. This is a book that will appeal to anyone interested in gender roles or in contemporary Japanese society.

The book is an analysis of corporate treasury and cash management with the principal financial instruments used by the corporate treasurer. The objectives of the book are to describe how corporate treasury departments should establish a framework for the identity, measurement and management of risk and to describe how corporates should manage and control the operation of their treasury function. Robert Cooper brings his extensive experience as Corporate Treasurer of a large multinational to bear in this comprehensive work.

An exuberant collection of imagery, Railway depicts vintage, modern and futuristic train travel. With new and archive photography, and collectors' ephemera, a range of passenger experiences are shown, from the humble to the luxurious. It examines the design of exteriors and interiors, staff uniforms, food, corporate identity and graphics. It goes beyond the trainspotter's locomotive registration number to express the whole experience of train travel: from American chic on board the 20th Century Limited line in the 1950s to the opulence of the Venice-Simplon Orient Express; from the vibration-free Shinkansen en route to Kyoto to the steamy heat on board Blue Train Sleeper that deafeningly hoots its way across southern India. Railway is a fascinating mixture of nostalgia, human interest and contemporary design.

Identity Suite captures the vanguard work in branding from across the globe. Here logos, letterhead, business cards and correspondence designs effectively capture the aesthetics of the products and entities they represent. The designers behind each of the 97 featured brands convey their clients' corporate identity through stationery with deliberation and concision. An envelope becomes an attaché case, a stamp a signature. And in addition to the wide array of examples that comprise Identity Suite, the latter portion features in-depth case studies tracking seven companies' successful ventures in brand extension through creative use of stationery. From Wanderlust, the Singapore design hotel, to S.J.C., creator of unique domestic art objects in Sweden, Identity Suite demonstrates how ephemeral concepts surrounding a brand can be harnessed and made concrete utilizing as unlikely a toolkit as the office supply closet.

This case study examines the impact of casino gaming on Native American reservations, and also explores why the idea of "rich Indians" and their participation in corporate America disrupts dominant assumptions and attitudes about indigenous peoples, their cultural authenticity, and their place in mainstream urban society. Taking an anthropological approach to studying gaming on Indian reservations, the case study explores the implications and challenges of historically marginalized peoples now participating in a corporate entertainment industry. The study raises broader questions about the nature of capitalism and the enduring stability of predominant cultural constructs about Indians that have dominated the country's political and economic arenas. By linking gaming with tourism, what is occurring within the United States is comparatively discussed with similar developments in Canada, Australia, and Mexico where native peoples are increasingly demanding greater rights to participate in the formal institutions and governments of modern western societies. Using extensive interviews with tribal elders, employees of reservation casinos, Las Vegas casino operators, and a broad spectrum of the California public, the book will serve to: 1. Introduce readers to the legal, political, economic and cultural tensions surrounding casino operations on Native American reservations. 2. Explore why gaming has become such a politically and emotionally charged issue. 3. Emphasize how these tensions existing between Indian and non-Indian communities are representative of wider cultural conflicts and identity politics increasingly confronting many countries.

In an age in which the boundaries between the real and the virtual are becoming increasingly blurred, this timely guide teaches both the key issues of identity management as well as appropriate strategies and preventative measures for ensuring personal safety in the virtual world. In a corporate setting, it is essential to identify and control the way in which the organization deals with customers, suppliers, employees, and other users who may interact with the information systems of the company. Providing strategies for overcoming this task in real-world terms as well as questions that assist in focusing on the key issues in each chapter—ranging from role-based access control to single sign-ons and electronic identity smart cards—this text provides students and professionals alike with a valuable tool for understanding the complexity of identity in a virtual world.

In Our Separate Ways, authors Ella Bell and Stella Nkomo take an unflinching look at the surprising differences between black and white women's trials and triumphs on their way up the corporate ladder. Based on groundbreaking research that spanned eight years, Our Separate Ways compares and contrasts the experiences of 120 black and white female managers in the American business arena. In-depth histories bring to life the women's powerful and often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development.Although successful professional women come from widely diverse family backgrounds, educational experiences, and community values, they share a common assumption upon entering the workforce: "I have a chance." Along the way, however, they discover that people question their authority, challenge their intelligence, and discount their ideas. And while gender is a common denominator among these women, race and class are often wedges between them.In Our Separate Ways, you will find candid discussions about stereotypes, learn how black women's early experiences affect their attitudes in the business world, become aware of how white women have--perhaps unwittingly--aligned themselves more often with white men than with black women, and see ways that our country continues to come to terms with diversity in all of its dimensions.Whether you are a human resources director wondering why you're having trouble retaining black women, a white female manager considering the role of race in your office, or a black female manager searching for perspectives, you will find fresh insights about how black and white women's struggles differ and encounter provocative ideas for creating a better workplace environment for everyone.

Classic Laid Paper offers a handcrafted, unique look and feel along with superb printing performance. It is ideal for premium presentations and corporate identity. This quality paper is also watermarked and acid-free. Use in laser printers, inkjet printers and high-speed copiers. 24 lb. paper is made with 100 percent renewable energy and is Green-E Certified, Green Seal Certified and Carbon Neutral Plus.

THIS BOOKS IS WRITTEN IN GERMAN. Sybil is a 1973 book by Flora Rheta Schreiber about the treatment of Sybil Dorsett (a pseudonym for Shirley Ardell Mason) for dissociative identity disorder (then referred to as multiple personality disorder) by her psychoanalyst, Cornelia B. Wilbur. The book was made into two movies of the same name, once in 1976 and again as a television movie in 2007. Mason is given the pseudonym "Sybil" by her therapist to protect her privacy. Originally in treatment for social anxiety and memory loss, after extended therapy involving amobarbital and hypnosis interviews, Sybil manifests sixteen personalities. Wilbur encouraged Sybil's various selves to communicate and reveal information about her life.

CI is the first full length album from Diamond Version. a duo made up of Olaf Bender and Carsten Nicolai, the founders of the German electronic label, Raster-Noton. with CI, which stands for Corporate Identity, Diamond Version are fighting back against consumerist culture latent with brand slogans and insidious advertising. The band's debut album pairs blistering electronic rhythms, deconstructed techno and dread static with clipped slogans borrowed from advertising and marketing, in both lyrics

This book analyzes the methods, effects, and mechanisms by which international relations reach the US citizen. Deftly dissecting the interrelationships of national identity formation, corporate ‘news and opinion’ dissemination, and the quasi-academic apparatus of war justification - focusing on the Bush administration's exploitation of the fear and insecurity caused by 9/11 and how this has manifested itself in the US media (especially the tabloid populist media). Debrix explains how all serve to defend and produce state power and develops a model of tabloidized international relations, where responses are both organized by, and supportive of, a strong centralized US government. The field of International Relations sorely needs such analytics, in so far as it explains how people in their everyday lives relate to transnational issues. Tabloid Terror critically covers a wide variety of US popular culture from the Internet to Fox News; analyzes diverse authors as Julia Kristeva, J.G. Ballard and Robert Kaplan and takes into account renowned international relations interlocutors as Don Imus, Bill O’Reilly, and Tommy Franks.

With a world that seems to be more invasive every day with government spying and corporate prying, Operating Invisible teaches you how to get your privacy back! Whether you want to disappear completely or just learn how to keep your information and identity safe, this is the right book for you!

This book focuses on the edgy "tough-style" designs that have risen to prominence in recent years, and introduces various examples of these designs from fields such as advertising, products, corporate identities, and store branding. More companies today require universal branding for their worldwide endeavors. The quest for design styles that work regardless of gender or nationality, and the expanding male market with an increasing appetite for consumption may be one of the reasons the number of "tough" design styles is on the increase. Asked for a comment on strong designs, Kenjiro Sano, art director, principal of MR_DESIGN, who submitted his works to this book, comments: "Design is not about ornamentation, it is about creating an ‘identity’ that is easy for anyone to comprehend." Alexander Gelman, a guest professor at Yale University and MIT Media Lab, whose poster full of black and white geometric motifs is included in this book, comments on how effectively black color is used in his designs, "Black communicates confidence and—when used correctly—is the most luxurious color." He also continues, "Even the most intricate communication must appear as effortless. More like a happy accident than a result of painful process of trial and error." In this book, four subcategories "Tough," "Active," "Chic," and "Avant-garde," embody even clearer views of tough style-designs, and help readers recognize its qualities.

Architecture has become a powerful tool in the fashion business. Perfectly poised and detailed shopping environments help to launch and build the corporate identities of the most conspicuous and prevalent fashion houses worldwide. As clothes designers diverify into all sorts of product ranges from homeware to sports gear, and expand in the the virtual world of e-commerce, the architectural image of built shops is becoming all the more apparent and all-pervasive. Featuring interviews with high-profile architects Rem Koolhaas, Jan Kaplicky of Future Systems and David Chipperfield, and covering, among others, Comme des Garcons, Dolce & Gabbana, Issey Miyake, Prada and Yves St Laurent stores, this issue takes a close look at the relationship between fashion and architecture. It examines issues such as what role architecture plays in the formulation of fashion houses' identities, whether the line between fashion and architecture has become blurred, and if virtual shopping environments are intensifying the need to experience architectural space in the high street. Probing and far-reaching in its editorial content, Fashion and Architecture is the most comprehensive and high-quality visual record of current fashion retail.