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The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

This book not only documents the valuable contributions of African American thinkers, inventors, and entrepreneurs past and present, but also puts these achievements into context of the obstacles these innovators faced because of their race.· Presents a chronology of patents issued to African Americans from the period of slavery to the present· Includes illustrations of patents and trademarks as well as advertising copy and photographs of African American entrepreneurs and patentees· Provides a bibliography of significant materials from the fields of invention, intellectual property, entrepreneurship, and business· A helpful index offers access to the entries by inventor, invention, patents, trademarks, periodicals, and field/profession· An appendix holds a comprehensive roster of African American patentees listing the inventor's name, U.S. patent title and number, and date of issue

For many, starting a business can be an overwhelming experience. Understanding the financial aspects of running a business can be even more daunting. Entrepreneurial Finance, Fifth Edition, was written to help a broad range of U.S. business owners understand the core financial aspects of business entrepreneurship. With plentiful case studies and illustrations, the text clearly explains key financial topics such as financial statements, break-even analysis, working capital management, and time value of money. This edition includes more information on small business administration programs, financing options, succession planning and retirement programs.

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

In recent years, policy makers have given much credence to the role of entrepreneurship in the transformation of regions. As a result, a new set of policy responses have emerged that focus on the support of new venture creation, small business growth and idea generation and commercialization. While there is a wealth of research about entrepreneurship in general, less attention has been given to the development of new tools and programs in support of entrepreneurial activities, and to the ways in which the emergence, the character and the types of entrepreneurship policies might differ between countries. In particular, the transatlantic perspective is of special interest because of the pioneering role of the United States in this area, and also due to the European Union's focus on economic competitiveness. The contributions included in this book explore the emergence of entrepreneurship policies from a transatlantic comparative perspective and address different aspects of entrepreneurship policies including local entrepreneurship policies and the relationship between knowledge-based industries and entrepreneurship policies.

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This bestseller from leading economist Mariana Mazzucato � named by the �New Republic� as one of the �most important innovation thinkers� today � is stirring up much-needed debates worldwide about the role of the State in innovation. Debunking the myth of a laggard State at odds with a dynamic private sector, Mazzucato reveals in case study after case study that in fact the opposite situation is true, with the private sector only finding the courage to invest after the entrepreneurial State has made the high-risk investments. Case studies include examples of the State�s role in the �green revolution�, in biotech and pharmaceuticals, as well as several detailed examples from Silicon Valley. In an intensely researched chapter, she reveals that every technology that makes the iPhone so �smart� was government funded: the Internet, GPS, its touch-screen display and the voice-activated Siri. Mazzucato also controversially argues that in the history of modern capitalism the State has not only fixed market failures, but has also shaped and created markets, paving the way for new technologies and sectors that the private sector only ventures into once the initial risk has been assumed. And yet by not admitting the State�s role we are socializing only the risks, while privatizing the rewards in fewer hands. This, she argues, hurts both future innovation and equity in modern-day capitalism. Named one of the �2013 Books of the Year� by the �Financial Times� and recommended by �Forbes� in its 2013 �creative leaders� list, this book is a must-read for those interested in a refreshing and long-awaited take on the public vs. private sector debate.

Observations From a Lifetime of Leadership Bill Donaldson cofounded the innovative investment firm Donaldson Lufkin & Jenrette, served in the State Department under Henry Kissinger, and was the founding dean of the Yale School of Management. He led the New York Stock Exchange and insurance giant Aetna through tumultuous change, and championed reform as chairman of the Securities and Exchange Commission. It's an amazing life full of challenges and successes and of high-level, innovative problem solving. In Entrepreneurial Leader, he offers a lifetime of observations about what it takes to build lasting value in organizations of every kind.

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it is today. ESB focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The authors of ESB incorporate the latest findings and best practices from academic and consulting arenas, and recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner.Entrepreneurial Small Business focuses on the small businesses students might actually start.

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The world's most popular products, from the iPhone to Google Search, were funded not by private companies, but the taxpayer. In this sharp and controversial international bestseller, an award-winning economist debunks the pervasive myth that the government is sluggish and inept, and at odds with a dynamic private sector. She reveals in detailed case studies that the opposite is true: the state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation. The repercussions could stunt economic growth and increase inequality. Mazzucato teaches us how to reverse this trend before it is too late.

For courses in Entrepreneurial Finance, Quantitative Methods, and Starting a Small Business. Practical and applications (rather than theory) based, this text focuses on the needs of individuals interested in starting a small business-primarily those organized as sole proprietorships, partnerships, or small Subchapter S corporations. It emphasizes small businesses exclusively"-with specific examples of the non-corporate market.

Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.

Academics and practitioners from a range of institutions across Europe provide a cutting-edge, practical, and comprehensive review on the financing of entrepreneurial ventures. From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, Entrepreneurial Finance: The Art and Science of Growing Ventures is an engaging text that will equip entrepreneurs, students and early-stage investors to make sound financial decisions at every stage of a business' life. Largely reflecting European businesses and with a European perspective, the text is grounded in sound theoretical foundations. Case studies and success stories, as well as perspectives from the media and from experts, provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for both graduate and undergraduate students in entrepreneurship, finance and management programs, as well as aspiring entrepreneurs in any field.

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You’ve thought about starting your own business . . . but how can you decide if you should really take the leap? There’s a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you’ll get a glimpse of what your life would look like as an entrepreneur. What’s more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. In articulating a model of the entrepreneurial firm embedded in a social system and a values system based upon notions of fairness and social responsibility, Coda offers an original approach to interpret the business system. The view of a socially-responsible, entrepreneurial, business sector surfacing in this book offers an attractive alternative to most of the prevailing models of market capitalism that have attracted criticism over the past decades.

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