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Book is in NEW condition. 0.51

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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist. Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

This volume presents a series of papers that appeared in the International Journal of Psycho-Analysis during the 1950s. It recognizes a turning of psychoanalytic attention from the exploration of the analysand's intra-psychic experience to mapping out equally relevant psychoanalytic concerns.

This volume presents a series of papers that appeared in the International Journal of Psycho-Analysis during the 1950s. It recognizes a turning of psychoanalytic attention from the exploration of the analysand's intra-psychic experience to mapping out equally relevant psychoanalytic concerns.

Book is in NEW condition. 0.44

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more. 'Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it' Adam Grant, New York Times bestselling author of Originals and Give and Take 'The Influential Mind will make you gasp with surprise - and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book searches deep below the surface, relying on the latest research in neuroscience and psychology-to provide new insight into human behaviour.

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Winner in Writing/Publishing of the American Book Fest 2019 Best Book Awards By combining his experience as an educator and entrepreneur, author Gregory V. Diehl teaches passionate thinkers how to turn unique messages into profitable books—without sacrificing royalties or creative control to a publisher. With in-depth advice about all stages of book creation, publication, and marketing, The Influential Author takes a uniquely grounded and intellectual approach to nonfiction self-publishing. Unlike self-publishing guides that promise to teach you how to write a bestselling book quickly and easily, Diehl’s book actually walks you through the complex details of planning, writing, editing, and promoting your work at the standards of traditional publishing. Whether you are an experienced writer or have just started thinking about how to write a nonfiction book, The Influential Author will teach you about:· Combining your passions and experience with reader demand to decide what book to write.· Organizing your knowledge into sections and chapters for maximum comprehension and flow.· Refining your book with feedback from editors, proofreaders, beta readers, and market testing.· Choosing a title, subtitle, description, and cover design that capture your message and create sales.· Pricing and promoting each format of your book (digital, print, and audio) for maximum readership and revenue.· Enjoying lifelong passive income, influence, and meaning from your book’s success.Publishing a book could be one of the most important things you ever do. Read The Influential Author to begin your path to writing nonfiction books that matter.

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control―are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.