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New! This book is in the same immaculate condition as when it was published 0.59

Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return.  Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: ·         -Describes the consumer psychology of privacy ·         -Deconstructs relevant legal and regulatory issues ·        - Offers defensive privacy strategies ·        - Describes offensive privacy strategies ·         Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.

Out of curiosity comes everything Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviors.  

Out of curiosity comes everything Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization digital, agile, and analytical and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from art” to art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

New! This book is in the same immaculate condition as when it was published 0.82

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75

Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business 0.84

Regardless of what you're selling, to market effectively today you need a marketing database that links you to your loyal customers who are eager to be the first to learn about your new offerings. You will need to be linked to active prospects whom you will transform into loyal customers. You will need to use the information in the database to understand your customers and to communicate with them one-on-one. And the way to do that is to build a marketing database and use it to establish and maintain profitable lifetime relationships with your customer. The Complete Database Marketer will show you how.The Complete Database Marketer has been totally redrafted to bring it up to date with developments through 1995, including media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing for retail chains; lifetime value calculation; and marketing for banking, publishing, and business-to-business.

“It takes no courage to sign up as a Protestant.” These words begin this bold new work -- the culmination of David Wells's long-standing critique of the evangelical landscape. But to live as a true Protestant -- well, that's another matter. This book is a jeremiad against “new” versions of evangelicalism -- marketers and emergents -- and a summons to return to the historic faith, defined by the Reformation solas (grace, faith, and Scripture alone) and by a high regard for doctrine. Wells argues that historic, classical evangelicalism is marked by doctrinal seriousness, as opposed to the new movements of the marketing church and the emergent church. He energetically confronts the marketing communities and their tendency to try to win parishioners as consumers rather than worshipers, advertising the most palatable environment rather than trusting the truth to be attractive. He takes particular issue with the most popular evangelical movement in recent years -- the emergent church. Emergents, he says, are postmodern and postconservative and postfoundational, embracing a less absolute understanding of the authority of Scripture than traditionally held.The Courage to Be Protestant is a forceful argument for the courage to be faithful to what Christianity in its biblical forms has always stood for, thereby securing hope for the church's future.  

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Properly deployed, a customer share marketing strategy creates a mutually rewarding relationship between you and your customers. Discover the best ways to deepen your relationship with customers you've already invested to acquire.

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In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.

Warning: This is Not Your Typical Book on Leadership!Leadership is the cornerstone of the network marketing profession. How you show up as leader will make or break your results and the results of your teammates. And yet as important as the topic of leadership is to the profession, network marketing has relied on books that don’t really address the real challenges that network marketers specifically face on a daily basis.Until now.In this short and powerful book, and in his typical, “hold nothing back” style, Ray Higdon teaches his most important and freakishly effective leadership principles and strategies for growing, building and maintaining a thriving team.You will learn what truly works when it comes to becoming and being a freaksihly effective leader, including: The single most important key to being a leader (in one sentence)Leading different types of people based on their desires (not yours)The truth about duplication and how to make it happenWhat to do if the team is failling behind or if people are leavingSimple and powerful ways to encourage and motivate people  Dealing with people who are struggling or need a lot of your attentionAnd so much more...No matter where you are in your journey as a leader, this book delivers the essential guidance you need to move forward.No matter what size your team, or if you want to build one, this is a must read.Grab it today!

Neuromarketing Essentials provides an overview on the most important neuroscience insights that are of practical value to marketers. The book takes an unusual approach, encouraging the reader to undertake a series of thought experiments that demonstrate how the mind works. The idea is to not just offer information that builds neuromarketing knowledge, but to give readers an intuitive understanding of how the consumer’s mind works and how marketers can capitalize on this. Dr Peter Steidl is a brand and marketing consultant and neuromarketing expert. He has worked with leading corporations in 20 countries on five continents. This is what reviewers had to say: With his trademark clear and engaging style, Peter provides both immediately actionable insights and a solid foundation for understanding how neuromarketing is going to radically change marketing theory and practice in coming years. Dr Stephen J. Genco, Managing Partner, Intuitive Consumer Insights, United States This book practices what neuromarketing preaches: make the abstract more applicable. Gesa Lischka, CEO and Head of Strategy, Kochstrasse Agentur fuer Marken, Germany With this book the consumer's mind will stop being a maze with no exit for marketers. It is a practical guide to decide and create strong brand memories. Paola Vargas Ballen, ID+4, Consumer Insights Consultant, Colombia

New! This book is in the same immaculate condition as when it was published 1.97

Unread book in perfect condition.