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The ZV-E10 features a large APS-C sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity and beautiful natural bokeh. The E-mount interchangeable lens system offers a wide selection to suit your style while the flip-out vari-angle LCD, advanced audio options and features designed specifically for vlogging make this the ideal content creators camera.Made for video creators and vloggersAt its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. The ZV-E10 also includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera, including; "Background Defocus", "Product Showcase Setting" and "Face Priority AE" along with Sony's highly acclaimed autofocus. Take your vlogging to the next level with the ZV-E10.Find a lens to match your styleProfessional-looking vlogs are easy with the interchangeable lens ZV-EIO camera. Thanks to Sony's extensive range of E-mount lenses, you have a wide variety to capture the world however you choose to see it. Incorporate background scenery into your script with a wide-angle lens, or make the subject grab the viewer's attention by using a wide aperture lens with an artfully blurred background. Move in closer with a macro lens or pull in distant scenes with a telephoto lens. Choose how you see the world and pick the lens that matches your style.A large-format image sensor for professional-quality imagesThe ZV-E10's impressive images are the result of the camera's large 24.2 MP APS-C Exmor image sensor. Compared to other cameras, the image sensor of the ZV-E10 is more than ten times bigger than a smartphone sensor and three times bigger than a premium 1" sensor found in compact cameras, allowing for beautiful, professional-looking images with high resolution and intricate detail.High-quality images with minimal noiseThe ZV-E10's large-format image sensor is designed to maximize light collection, producing 4K movies with high-quality images and less noise, even when you're shooting in a dimly lit setting.Instant easy access to controlsWhen you're shooting a vlog session, the last thing you want to do is fumble for buttons. With the ZV-E10 you'll find the MOVIE button right on top, for quick access. There's also a handy zoom lever, and a mode button that lets you easily switch between Still/Movie/S&Q to access still images, normal videos and Slow & Quick Motion modes.Designed for simple selfie and vlog shootsWeighing in at just 12.8 ounces (364 grams), the ZV-E10 is ready to hit the road with you whenever you're ready to vlog. The side-opening vari-angle LCD screen makes it easy to take selfies and check your framing, even when you're shooting from high or low positions. Even the ergonomic grip is designed for a safe and stable...

The ZV-E10 features a large APS-C sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity and beautiful natural bokeh. The E-mount interchangeable lens system offers a wide selection to suit your style while the flip-out vari-angle LCD, advanced audio options and features designed specifically for vlogging make this the ideal content creators camera.Made for video creators and vloggersAt its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. The ZV-E10 also includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera, including; "Background Defocus", "Product Showcase Setting" and "Face Priority AE" along with Sony's highly acclaimed autofocus. Take your vlogging to the next level with the ZV-E10.Find a lens to match your styleProfessional-looking vlogs are easy with the interchangeable lens ZV-EIO camera. Thanks to Sony's extensive range of E-mount lenses, you have a wide variety to capture the world however you choose to see it. Incorporate background scenery into your script with a wide-angle lens, or make the subject grab the viewer's attention by using a wide aperture lens with an artfully blurred background. Move in closer with a macro lens or pull in distant scenes with a telephoto lens. Choose how you see the world and pick the lens that matches your style.A large-format image sensor for professional-quality imagesThe ZV-E10's impressive images are the result of the camera's large 24.2 MP APS-C Exmor image sensor. Compared to other cameras, the image sensor of the ZV-E10 is more than ten times bigger than a smartphone sensor and three times bigger than a premium 1" sensor found in compact cameras, allowing for beautiful, professional-looking images with high resolution and intricate detail.High-quality images with minimal noiseThe ZV-E10's large-format image sensor is designed to maximize light collection, producing 4K movies with high-quality images and less noise, even when you're shooting in a dimly lit setting.Instant easy access to controlsWhen you're shooting a vlog session, the last thing you want to do is fumble for buttons. With the ZV-E10 you'll find the MOVIE button right on top, for quick access. There's also a handy zoom lever, and a mode button that lets you easily switch between Still/Movie/S&Q to access still images, normal videos and Slow & Quick Motion modes.Designed for simple selfie and vlog shootsWeighing in at just 12.8 ounces (364 grams), the ZV-E10 is ready to hit the road with you whenever you're ready to vlog. The side-opening vari-angle LCD screen makes it easy to take selfies and check your framing, even when you're shooting from high or low positions. Even the ergonomic grip is designed for a safe and stable...

For the modern content creator seeking a compact, high-tech, and user-friendly camera, the ZV-E10 Mirrorless Camera with 16-50mm Lens in sleek black is a top-tier choice. This camera is equipped with a large APS-C sensor and a BIONZ X image processing engine, ensuring high-quality, high-sensitivity imagery with stunning natural bokeh. The ZV-E10 is a versatile tool for both photography and videography, boasting a 24.2-megapixel APS-C Exmor CMOS sensor. This sensor, larger than those found in most smartphones and compact cameras, captures professional-grade images with intricate detail and minimal noise, even in low-light settings. Designed with vloggers in mind, the ZV-E10 features a flip-out vari-angle LCD for easy selfie and vlog shoots. It also includes vlogging-specific features such as "Background Defocus", "Product Showcase Setting", and "Face Priority AE". These features, coupled with Sony's highly acclaimed autofocus, take your vlogging to the next level. The ZV-E10 is not just about high-quality imagery; it also prioritizes user convenience. With a movie button on top for quick access, a handy zoom lever, and a mode button for easy switching between Still/Movie/S&Q modes, you won't have to fumble for controls during your vlog session. The camera's E-mount interchangeable lens system offers a wide selection to suit your style. Whether you want to incorporate background scenery with a wide-angle lens, create an artfully blurred background with a wide aperture lens, or pull in distant scenes with a telephoto lens, the ZV-E10 allows you to capture the world as you see it. The camera also comes with a Sony 16-50mm Lens, a compact and lightweight lens perfect for spontaneous shots. Despite its 3x magnification ratio covering 16mm to 50mm, the lens is thin and lightweight, thanks to a retracting mechanism. It is equipped with one ED and four Aspherical elements, ensuring high-performance and high-contrast reproduction across the entire image. The ZV-E10 is more than a camera; it's a tool for creativity. With its advanced features and user-friendly design, it's the perfect companion for content creators and vloggers.

Take your photography and videography to new heights with the Canon EOS R50 Mirrorless Camera, a sleek and stylish powerhouse designed for creators who demand quality and versatility. With its 24.2 Megapixel APS-C CMOS Sensor and advanced DIGIC X Image Processor, this camera delivers stunningly clear and detailed images, even in challenging low-light conditions. The natural bokeh effect achieved surpasses what smartphones can offer, ensuring your photos stand out with a professional touch.The EOS R50's Dual Pixel CMOS AF II system revolutionizes autofocus performance, covering nearly 100% of the picture area with up to 651 AF zones for precise tracking. Whether capturing spontaneous moments or planned compositions, the camera's autofocus is swift and reliable, ensuring your subject remains in sharp focus.Automatic Subject Detection and Tracking, powered by Deep Learning Technology, effortlessly identifies and maintains focus on people, animals, and vehicles, making it ideal for dynamic photography environments. The EOS R50's continuous shooting capabilities, at up to 12 frames per second with the Electronic First Curtain shutter and 15 frames per second with the Electronic Shutter, allow you to capture action without missing a beat.For those seeking creative control, the Advanced A+ Assist feature enhances auto-compatible scenes, making it simple to achieve exceptional imagery in complex lighting situations like nightscapes and backlit subjects. The camera intelligently reduces overexposure and employs multiple continuous shots to create images with greater depth and clarity.Vloggers and content creators will appreciate the EOS R50's video prowess, with 6K oversampled uncropped 4K movie recording at 30 fps and Full-HD high-frame rate recording at 120 fps. Dual Pixel CMOS AF tracking ensures your subjects stay in focus, while the Movie for Close-up Demo Mode is perfect for showcasing products or tutorials with seamless focus transitions.The EOS R50 simplifies vertical video creation with its Vertical Movie Mode and Aspect Markers, catering to the diverse requirements of social media platforms. UVC Livestreaming capability transforms the camera into a high-quality webcam for professional-grade streaming on popular platforms.Compose your shots with ease using the 3.0-inch Vari-angle Touchscreen LCD, or immerse yourself in the scene with the precise 0.39-inch OLED electronic viewfinder. The camera's connectivity options, including built-in Wi-Fi, Bluetooth, and USB-C, make sharing your creative work effortless.The Canon EOS R50 Mirrorless Camera is not just a tool but an extension of your artistic vision, offering a high-tech, powerful solution for capturing life's moments as you imagine them. Whether for personal projects or professional pursuits, the EOS R50 stands as a formidable choice in the realm of mirrorless cameras.

For photography enthusiasts and professional videographers, the Sony Alpha a6400 Mirrorless Camera is a compact, lightweight, and high-tech device that brings Sony's most advanced technologies to an APS-C format. This sleek and stylish camera boasts the world's fastest autofocus (AF) acquisition of 0.02 seconds, making it a powerful tool for capturing decisive moments.The a6400 is equipped with the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities, ensuring even the fastest moving subjects can be tracked and captured with ease. It features 425 phase-detection AF points and 425 contrast-detection AF points that cover approximately 84% of the image area, providing a high-speed, high-performance tracking AF system.The camera's advanced "Real-time Eye AF" employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. This technology, coupled with the new "Real-time Tracking" mode, ensures all subjects can be captured with excellent accuracy.The Sony Alpha a6400 Mirrorless Camera is also a powerful tool for videography, offering internal 4K video recording with full pixel readout and no pixel binning. This feature collects about 2.4x the amount of data required for 4K movies, producing high-quality 4K footage with exceptional detail and depth.The camera is equipped with a 24.2 MP APS-C sized image sensor paired with an upgraded BIONZ X processor, delivering incredible advancements in image quality and color reproduction in all types of shooting conditions. It also features a fully 180-degree tiltable LCD touch screen, making it an ideal choice for vloggers and content creators.The Sony Alpha a6400 Mirrorless Camera is not just user-friendly, but also customizable, with 89 functions that can be assigned to 8 custom keys. It also features the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, and star rating for images, providing a seamless shooting experience.In conclusion, the Sony Alpha a6400 Mirrorless Camera is a compact, high-tech, and versatile tool for all types of creators, offering advanced technologies and high-quality image and video capturing capabilities.

Enhance your photography and videography experience with the Sony Alpha a7 IV Mirrorless Camera, a high-quality and innovative device designed for professionals and enthusiasts alike. This sophisticated camera boasts a 33MP high-resolution full-frame Exmor R back-illuminated CMOS sensor, ensuring outstanding speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster analogue to digital conversion, enabling 10-bit 4:2:2 4K recording up to 60p. Experience improved color reproducibility, low-noise performance at all sensitivities, and a 15+stop dynamic range. The sensor also enhances autofocus speed and precision performance, delivering soft, natural-looking human skin textures and detailed color gradation. The Sony Alpha a7 IV Mirrorless Camera is powered by the BIONZ XR image processor, also used in the Sony Alpha 1 and Alpha 7S III models, providing up to an 8x increase in processing speed. This engine concentrates real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power. The camera's impressive low levels of noise are achieved throughout the standard range of ISO 100-51200, expandable to ISO 50-204800 for stills and ISO 100-102400 for movies. The camera's full dynamic range of 15 stops uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. The Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights. The Sony Alpha a7 IV Mirrorless Camera introduces compensation for focus breathing, a first in the Sony Alpha series. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery. The camera also features a new Focus Map feature, allowing you to easily visualize depth of field (DOF) and which areas are in and out of focus. The Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies. The camera's smart AI-based Real-time Tracking and improved Real-time Eye AF ensure accurate tracking and focusing. The Sony Alpha a7 IV Mirrorless Camera also offers 10-frame-per-second continuous shooting with a massive buffer, allowing you to capture more than 1000 compressed RAW+JPEG frames. With its increased processing power, you can change menu settings even while data is being written to the memory card. This advanced, professional camera is designed to elevate your photography and videography to new heights.

For photography enthusiasts and professional videographers, the Sony Alpha a6400 Mirrorless Camera is a compact, lightweight, and high-tech device that brings Sony's most advanced technologies to an APS-C format. This sleek and stylish camera boasts the world's fastest autofocus (AF) acquisition of 0.02 seconds, making it a powerful tool for capturing decisive moments.The a6400 is equipped with the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities, ensuring even the fastest moving subjects can be tracked and captured with ease. It features 425 phase-detection AF points and 425 contrast-detection AF points that cover approximately 84% of the image area, providing a high-speed, high-performance tracking AF system.The camera's advanced "Real-time Eye AF" employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. This technology, coupled with the new "Real-time Tracking" mode, ensures all subjects can be captured with excellent accuracy.The Sony Alpha a6400 Mirrorless Camera is also a powerful tool for videography, offering internal 4K video recording with full pixel readout and no pixel binning. This feature collects about 2.4x the amount of data required for 4K movies, producing high-quality 4K footage with exceptional detail and depth.The camera is equipped with a 24.2 MP APS-C sized image sensor paired with an upgraded BIONZ X processor, delivering incredible advancements in image quality and color reproduction in all types of shooting conditions. It also features a fully 180-degree tiltable LCD touch screen, making it an ideal choice for vloggers and content creators.The Sony Alpha a6400 Mirrorless Camera is not just user-friendly, but also customizable, with 89 functions that can be assigned to 8 custom keys. It also features the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, and star rating for images, providing a seamless shooting experience.In conclusion, the Sony Alpha a6400 Mirrorless Camera is a compact, high-tech, and versatile tool for all types of creators, offering advanced technologies and high-quality image and video capturing capabilities.

The a6400 brings many of Sony's most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world's fastesti autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers. Speedy Performance that Captures Decisive Moments The impressive autofocus system on the new a6400 inherits many technologies from Sony's newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. The a6400 introduces advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers. Also debuting on the 6400 is Sony's newly developed "Real-time Tracking." This mode utilizes Sony's latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half...

The a6400 brings many of Sony's most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world's fastesti autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers. Speedy Performance that Captures Decisive Moments The impressive autofocus system on the new a6400 inherits many technologies from Sony's newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. The a6400 introduces advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers. Also debuting on the 6400 is Sony's newly developed "Real-time Tracking." This mode utilizes Sony's latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half...

For photography enthusiasts and professional videographers, the Sony Alpha a6400 Mirrorless Camera is a compact, lightweight, and high-tech device that brings Sony's most advanced technologies to an APS-C format. This sleek and stylish camera boasts the world's fastest autofocus (AF) acquisition of 0.02 seconds, making it a powerful tool for capturing decisive moments.The a6400 is equipped with the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities, ensuring even the fastest moving subjects can be tracked and captured with ease. It features 425 phase-detection AF points and 425 contrast-detection AF points that cover approximately 84% of the image area, providing a high-speed, high-performance tracking AF system.The camera's advanced "Real-time Eye AF" employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. This technology, coupled with the new "Real-time Tracking" mode, ensures all subjects can be captured with excellent accuracy.The Sony Alpha a6400 Mirrorless Camera is also a powerful tool for videography, offering internal 4K video recording with full pixel readout and no pixel binning. This feature collects about 2.4x the amount of data required for 4K movies, producing high-quality 4K footage with exceptional detail and depth.The camera is equipped with a 24.2 MP APS-C sized image sensor paired with an upgraded BIONZ X processor, delivering incredible advancements in image quality and color reproduction in all types of shooting conditions. It also features a fully 180-degree tiltable LCD touch screen, making it an ideal choice for vloggers and content creators.The Sony Alpha a6400 Mirrorless Camera is not just user-friendly, but also customizable, with 89 functions that can be assigned to 8 custom keys. It also features the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, and star rating for images, providing a seamless shooting experience.In conclusion, the Sony Alpha a6400 Mirrorless Camera is a compact, high-tech, and versatile tool for all types of creators, offering advanced technologies and high-quality image and video capturing capabilities.

For photography enthusiasts and professional videographers, the Sony Alpha a6400 Mirrorless Camera is a compact, lightweight, and high-tech device that brings Sony's most advanced technologies to an APS-C format. This sleek and stylish camera boasts the world's fastest autofocus (AF) acquisition of 0.02 seconds, making it a powerful tool for capturing decisive moments.The a6400 is equipped with the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities, ensuring even the fastest moving subjects can be tracked and captured with ease. It features 425 phase-detection AF points and 425 contrast-detection AF points that cover approximately 84% of the image area, providing a high-speed, high-performance tracking AF system.The camera's advanced "Real-time Eye AF" employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. This technology, coupled with the new "Real-time Tracking" mode, ensures all subjects can be captured with excellent accuracy.The Sony Alpha a6400 Mirrorless Camera is also a powerful tool for videography, offering internal 4K video recording with full pixel readout and no pixel binning. This feature collects about 2.4x the amount of data required for 4K movies, producing high-quality 4K footage with exceptional detail and depth.The camera is equipped with a 24.2 MP APS-C sized image sensor paired with an upgraded BIONZ X processor, delivering incredible advancements in image quality and color reproduction in all types of shooting conditions. It also features a fully 180-degree tiltable LCD touch screen, making it an ideal choice for vloggers and content creators.The Sony Alpha a6400 Mirrorless Camera is not just user-friendly, but also customizable, with 89 functions that can be assigned to 8 custom keys. It also features the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, and star rating for images, providing a seamless shooting experience.In conclusion, the Sony Alpha a6400 Mirrorless Camera is a compact, high-tech, and versatile tool for all types of creators, offering advanced technologies and high-quality image and video capturing capabilities.

Enhance your photography and videography experience with the Sony Alpha a7 IV Mirrorless Camera, a high-quality and innovative device designed for professionals and enthusiasts alike. This sophisticated camera boasts a 33MP high-resolution full-frame Exmor R back-illuminated CMOS sensor, ensuring outstanding speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster analogue to digital conversion, enabling 10-bit 4:2:2 4K recording up to 60p. Experience improved color reproducibility, low-noise performance at all sensitivities, and a 15+stop dynamic range. The sensor also enhances autofocus speed and precision performance, delivering soft, natural-looking human skin textures and detailed color gradation. The Sony Alpha a7 IV Mirrorless Camera is powered by the BIONZ XR image processor, also used in the Sony Alpha 1 and Alpha 7S III models, providing up to an 8x increase in processing speed. This engine concentrates real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power. The camera's impressive low levels of noise are achieved throughout the standard range of ISO 100-51200, expandable to ISO 50-204800 for stills and ISO 100-102400 for movies. The camera's full dynamic range of 15 stops uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. The Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights. The Sony Alpha a7 IV Mirrorless Camera introduces compensation for focus breathing, a first in the Sony Alpha series. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery. The camera also features a new Focus Map feature, allowing you to easily visualize depth of field (DOF) and which areas are in and out of focus. The Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies. The camera's smart AI-based Real-time Tracking and improved Real-time Eye AF ensure accurate tracking and focusing. The Sony Alpha a7 IV Mirrorless Camera also offers 10-frame-per-second continuous shooting with a massive buffer, allowing you to capture more than 1000 compressed RAW+JPEG frames. With its increased processing power, you can change menu settings even while data is being written to the memory card. This advanced, professional camera is designed to elevate your photography and videography to new heights.

Enhance your photography and videography experience with the Sony Alpha a7 IV Mirrorless Camera, a high-quality and innovative device designed for professionals and enthusiasts alike. This sophisticated camera boasts a 33MP high-resolution full-frame Exmor R back-illuminated CMOS sensor, ensuring outstanding speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster analogue to digital conversion, enabling 10-bit 4:2:2 4K recording up to 60p. Experience improved color reproducibility, low-noise performance at all sensitivities, and a 15+stop dynamic range. The sensor also enhances autofocus speed and precision performance, delivering soft, natural-looking human skin textures and detailed color gradation. The Sony Alpha a7 IV Mirrorless Camera is powered by the BIONZ XR image processor, also used in the Sony Alpha 1 and Alpha 7S III models, providing up to an 8x increase in processing speed. This engine concentrates real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power. The camera's impressive low levels of noise are achieved throughout the standard range of ISO 100-51200, expandable to ISO 50-204800 for stills and ISO 100-102400 for movies. The camera's full dynamic range of 15 stops uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. The Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights. The Sony Alpha a7 IV Mirrorless Camera introduces compensation for focus breathing, a first in the Sony Alpha series. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery. The camera also features a new Focus Map feature, allowing you to easily visualize depth of field (DOF) and which areas are in and out of focus. The Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies. The camera's smart AI-based Real-time Tracking and improved Real-time Eye AF ensure accurate tracking and focusing. The Sony Alpha a7 IV Mirrorless Camera also offers 10-frame-per-second continuous shooting with a massive buffer, allowing you to capture more than 1000 compressed RAW+JPEG frames. With its increased processing power, you can change menu settings even while data is being written to the memory card. This advanced, professional camera is designed to elevate your photography and videography to new heights.

While the Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens is a high-quality, advanced, and innovative piece of technology, it's also a powerful and sophisticated tool for both professional photographers and videography enthusiasts. This camera boasts a full-frame 33MP Exmor R back-illuminated CMOS sensor, delivering exceptional speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster AD conversion, enabling 10-bit 4:2:2 4K recording up to 60p.The Alpha a7 IV's sensor also offers improved color reproducibility, low-noise performance across all sensitivities, and a dynamic range of over 15 stops. This, coupled with increased autofocus speed and precision performance, ensures improved color gradation, detail rendering, and natural-looking human skin textures.The BIONZ XR image processor, also found in the Sony Alpha 1 and Alpha 7S III models, offers up to an 8x increase in processing speed. This engine focuses on real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power.The Alpha a7 IV also excels in creating beautiful images with reduced noise. The powerful BIONZ XR processing engine, combined with the capabilities of the back-illuminated Exmor R image sensor, reveals higher subjective resolution, exquisite detail, and texture even in medium and high sensitivity ranges. The camera maintains impressively low levels of noise throughout the standard range of ISO 100-51200, which can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies.The camera's full dynamic range of 15 stops allows the Alpha7 IV to use image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is a testament to Sony's unrivaled experience in both still-image and movie creation.For videographers, the Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights.The Alpha 7 IV is the first in the Sony Alpha series to provide compensation for focus breathing, using Sony's original Clear Image Zoom technology to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.The camera's Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points, covering roughly 94% of the image area for both stills and movies. This vast collection of data is analyzed in real time by the powerful BIONX XR processing engine to achieve the AF system's impressive results.The Alpha a7 IV also features...

While the Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens is a high-quality, advanced, and innovative piece of technology, it's also a powerful and sophisticated tool for both professional photographers and videography enthusiasts. This camera boasts a full-frame 33MP Exmor R back-illuminated CMOS sensor, delivering exceptional speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster AD conversion, enabling 10-bit 4:2:2 4K recording up to 60p.The Alpha a7 IV's sensor also offers improved color reproducibility, low-noise performance across all sensitivities, and a dynamic range of over 15 stops. This, coupled with increased autofocus speed and precision performance, ensures improved color gradation, detail rendering, and natural-looking human skin textures.The BIONZ XR image processor, also found in the Sony Alpha 1 and Alpha 7S III models, offers up to an 8x increase in processing speed. This engine focuses on real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power.The Alpha a7 IV also excels in creating beautiful images with reduced noise. The powerful BIONZ XR processing engine, combined with the capabilities of the back-illuminated Exmor R image sensor, reveals higher subjective resolution, exquisite detail, and texture even in medium and high sensitivity ranges. The camera maintains impressively low levels of noise throughout the standard range of ISO 100-51200, which can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies.The camera's full dynamic range of 15 stops allows the Alpha7 IV to use image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is a testament to Sony's unrivaled experience in both still-image and movie creation.For videographers, the Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights.The Alpha 7 IV is the first in the Sony Alpha series to provide compensation for focus breathing, using Sony's original Clear Image Zoom technology to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.The camera's Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points, covering roughly 94% of the image area for both stills and movies. This vast collection of data is analyzed in real time by the powerful BIONX XR processing engine to achieve the AF system's impressive results.The Alpha a7 IV also features...

Enhance your photography and videography experience with the Sony Alpha a7 IV Mirrorless Camera, a high-quality and innovative device designed for professionals and enthusiasts alike. This sophisticated camera boasts a 33MP high-resolution full-frame Exmor R back-illuminated CMOS sensor, ensuring outstanding speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster analogue to digital conversion, enabling 10-bit 4:2:2 4K recording up to 60p. Experience improved color reproducibility, low-noise performance at all sensitivities, and a 15+stop dynamic range. The sensor also enhances autofocus speed and precision performance, delivering soft, natural-looking human skin textures and detailed color gradation. The Sony Alpha a7 IV Mirrorless Camera is powered by the BIONZ XR image processor, also used in the Sony Alpha 1 and Alpha 7S III models, providing up to an 8x increase in processing speed. This engine concentrates real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power. The camera's impressive low levels of noise are achieved throughout the standard range of ISO 100-51200, expandable to ISO 50-204800 for stills and ISO 100-102400 for movies. The camera's full dynamic range of 15 stops uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. The Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights. The Sony Alpha a7 IV Mirrorless Camera introduces compensation for focus breathing, a first in the Sony Alpha series. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery. The camera also features a new Focus Map feature, allowing you to easily visualize depth of field (DOF) and which areas are in and out of focus. The Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies. The camera's smart AI-based Real-time Tracking and improved Real-time Eye AF ensure accurate tracking and focusing. The Sony Alpha a7 IV Mirrorless Camera also offers 10-frame-per-second continuous shooting with a massive buffer, allowing you to capture more than 1000 compressed RAW+JPEG frames. With its increased processing power, you can change menu settings even while data is being written to the memory card. This advanced, professional camera is designed to elevate your photography and videography to new heights.

For photography enthusiasts and professional videographers, the Sony Alpha a6400 Mirrorless Camera is a compact, lightweight, and high-tech device that brings Sony's most advanced technologies to an APS-C format. This sleek and stylish camera boasts the world's fastest autofocus (AF) acquisition of 0.02 seconds, making it a powerful tool for capturing decisive moments.The a6400 is equipped with the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities, ensuring even the fastest moving subjects can be tracked and captured with ease. It features 425 phase-detection AF points and 425 contrast-detection AF points that cover approximately 84% of the image area, providing a high-speed, high-performance tracking AF system.The camera's advanced "Real-time Eye AF" employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. This technology, coupled with the new "Real-time Tracking" mode, ensures all subjects can be captured with excellent accuracy.The Sony Alpha a6400 Mirrorless Camera is also a powerful tool for videography, offering internal 4K video recording with full pixel readout and no pixel binning. This feature collects about 2.4x the amount of data required for 4K movies, producing high-quality 4K footage with exceptional detail and depth.The camera is equipped with a 24.2 MP APS-C sized image sensor paired with an upgraded BIONZ X processor, delivering incredible advancements in image quality and color reproduction in all types of shooting conditions. It also features a fully 180-degree tiltable LCD touch screen, making it an ideal choice for vloggers and content creators.The Sony Alpha a6400 Mirrorless Camera is not just user-friendly, but also customizable, with 89 functions that can be assigned to 8 custom keys. It also features the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, and star rating for images, providing a seamless shooting experience.In conclusion, the Sony Alpha a6400 Mirrorless Camera is a compact, high-tech, and versatile tool for all types of creators, offering advanced technologies and high-quality image and video capturing capabilities.

Enhance your photography and videography experience with the Sony Alpha a7 IV Mirrorless Camera, a high-quality and innovative device designed for professionals and enthusiasts alike. This sophisticated camera boasts a 33MP high-resolution full-frame Exmor R back-illuminated CMOS sensor, ensuring outstanding speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster analogue to digital conversion, enabling 10-bit 4:2:2 4K recording up to 60p. Experience improved color reproducibility, low-noise performance at all sensitivities, and a 15+stop dynamic range. The sensor also enhances autofocus speed and precision performance, delivering soft, natural-looking human skin textures and detailed color gradation. The Sony Alpha a7 IV Mirrorless Camera is powered by the BIONZ XR image processor, also used in the Sony Alpha 1 and Alpha 7S III models, providing up to an 8x increase in processing speed. This engine concentrates real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power. The camera's impressive low levels of noise are achieved throughout the standard range of ISO 100-51200, expandable to ISO 50-204800 for stills and ISO 100-102400 for movies. The camera's full dynamic range of 15 stops uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. The Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights. The Sony Alpha a7 IV Mirrorless Camera introduces compensation for focus breathing, a first in the Sony Alpha series. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery. The camera also features a new Focus Map feature, allowing you to easily visualize depth of field (DOF) and which areas are in and out of focus. The Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies. The camera's smart AI-based Real-time Tracking and improved Real-time Eye AF ensure accurate tracking and focusing. The Sony Alpha a7 IV Mirrorless Camera also offers 10-frame-per-second continuous shooting with a massive buffer, allowing you to capture more than 1000 compressed RAW+JPEG frames. With its increased processing power, you can change menu settings even while data is being written to the memory card. This advanced, professional camera is designed to elevate your photography and videography to new heights.

A revolutionary blend of cutting-edge AI technology and superior image quality, the Sony Alpha a6700 Mirrorless Camera is a compact powerhouse designed to fuel your creative pursuits. This lightweight, stylish camera is equipped with a 26.0 effective megapixel Exmor R CMOS image sensor, offering extraordinary sensitivity, resolution, and dynamic range. Its back-illuminated format, gapless on-chip lenses, and AR coating ensure stunning image quality in any lighting condition.The a6700's BIONZ XR image processing engine, with up to eight times more processing power than its predecessors, delivers natural gradations and realistic colors with low noise for both stills and movies. Its standard sensitivity ranges from a low ISO 100 to ISO 32000, offering a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.This innovative camera offers enhanced subject recognition, making it a perfect companion for capturing stills and movies. Its new AE algorithm, initially developed for full-frame models, accurately detects the skin area of faces and adjusts exposure accordingly, ensuring consistently accurate exposure and color. The a6700's Creative Look setting offers 10 presets that can be customized via 8 adjustable parameters, providing greater creative flexibility. Its 5-axis in-body optical image stabilization system, supported by precision gyro sensors, delivers up to 5-steps of shake compensation, ensuring sharp, clear images even in low-light conditions.The camera's AI processing unit enhances its performance, including more accurate recognition for a wider range of subjects. It can even track people wearing helmets or animals facing away from the camera, making it a versatile tool for both stills and movies. The a6700 also boasts 4K movie recording capabilities at up to 60p using Sony's proprietary 6K oversampling technology. Its high frame rate recording at up to 120p for 4K QFHD output allows you to capture high-resolution movies in-camera, expanding your creative possibilities in post-production.Designed for comfort and control, the a6700 features a new grip design for a solid, comfortable hold. Its 2.36 million-dot XGA OLED electronic viewfinder offers clear, easy viewing while shooting, and its large 3.0-type touch-panel LCD monitor with side-opening vary-angle flexibility provides greater positioning and framing freedom.In summary, the Sony Alpha a6700 Mirrorless Camera is a high-quality, durable, and user-friendly device that offers superior performance and innovative features, making it an excellent choice for both photography and videography enthusiasts.

Find your creative freedom with the EOS R6 Mark II Mirrorless Camera in sleek black. This advanced camera offers a perfect blend of high performance and superior image quality, allowing your creativity to flourish. Whether you're capturing stills or shooting videos, portraits or action, this camera is designed to meet your needs without compromise.Experience the mastery of stills and motion with the EOS R6 Mark II's breakneck speed and class-leading performance. Its professional filmmaking features and intuitive design make it easy to master your craft, no matter your shooting style. Capture fleeting moments with sensational image quality at up to 40fps, even in near-darkness, thanks to its AI-based, deep-learning autofocus system that locks onto fast-moving subjects with ease.The EOS R6 Mark II offers filmmaking without compromise, delivering full-width oversampled 4K 60p footage that looks simply superb. Its intelligent autofocus and powerful Image Stabilizer make professional results easy to achieve. The camera's next-generation deep-learning AI autofocus delivers an even more powerful performance, recognizing and tracking more subjects with greater speed, reliability, and precision than ever before.Turn night into day with the EOS R6 Mark II's ability to focus quickly and precisely in as little light as -6.5 EV. Capture that decisive moment with ease, as this camera shoots at up to 40fps with its electronic shutter and 12 fps mechanically. Its 30fps RAW Burst mode and Pre-release capture let you freeze moments that happened up to 0.5 sec before you pressed the button.The EOS R6 Mark II's In-body Image Stabilizer works hand-in-hand with the optical IS in many Canon lenses, offering up to 8 stops of protection against camera shake when shooting handheld. Its IS recognizes more types of camera movement than other cameras, and when shooting video, IBIS and optical IS systems are joined by Movie Digital IS for footage that looks like it was shot professionally with a gimbal.The EOS R6 Mark II's 24.2-megapixel sensor delivers an ideal balance of speed, image quality, and low-light performance. Its ability to focus in conditions as dark as -6.5EV is complemented by a maximum ISO 102,400 sensitivity and an Image Stabilizer that's effective up to 8 stops. This camera is highly connected, allowing you to share inspiring moments online straight from location. Its quick and easy-to-find controls let you react quickly to fast-changing situations.The EOS R6 Mark II is compatible with standard LP-E6NH batteries, allowing you to shoot photos for 50 percent longer. It also supports existing LP-E6 series batteries and the BG-R10 battery grip. With dual UHS-II SD card slots, Bluetooth v5.0, 5 GHz Wi-Fi, and UVC support, this camera offers a range of connectivity options. It's also water and dust resistant, so you can keep shooting with confidence even in challenging conditions.