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How can you capture the world around you with precision and clarity? With the Alpha a6100 Mirrorless Camera, you can seize every moment with stunning image quality and speed, thanks to technology inspired by our full-frame models. This camera ensures you'll never miss a beat, making it perfect for both professional photographers and hobbyists alike.The a6100 boasts of real-time tracking, allowing you to follow your subject with reliable precision. Whether you're capturing a sporting event or documenting everyday life, Sony's sophisticated AI-based subject-tracking algorithms process massive volumes of spatial data at high speed and in real time, ensuring you never lose focus.The real-time Eye AF for humans and animals provides continuous eye tracking when shooting portraits in motion. This feature works even when the face is partially hidden, backlit, or facing downward, making it ideal for capturing sharply focused pet portraits and beautiful wildlife shots.The a6100's autofocus is based on dense arrays of 425 phase-detection points and 425 contrast-detection points, ensuring increased detection accuracy. Coupled with the latest-generation processing engine, this camera achieves a remarkable 0.02-second AF acquisition speed, while advanced algorithms predict your subject's future location.The a6100 also offers fast continuous shooting at up to 11 frames per second, with AF/AE. Its high-capacity buffer memory allows for continuous shots at up to 11 fps with after-view or 8 fps for real-time preview, with minimal display lag. You can take around 77 shots in JPEG (Standard) format in one continuous burst.The camera's APS-C sensor uses copper wiring for better conductivity and enhanced circuit processing to help optimize light-collection efficiency. This, in conjunction with the latest-generation image processing engine, enables better image resolution and natural-looking textures. The a6100 also offers improved noise suppression, producing cleaner images in dark settings where high-sensitivity shooting is required.The a6100 is not just for still photography. Its Fast Hybrid AF brings high speed, accuracy, and tracking performance to meet the stringent autofocus demands of 4K movies. The camera can directly record movies in slow motion (up to 5x) and quick motion (up to 60x), without the need for PC post-processing.The a6100 is equipped with an external microphone jack, giving you greater options for audio, making it ideal for serious movie shooting and high-quality vlogging. The camera's LCD monitor, which tilts upward through a full 180 degrees, makes it easy to frame yourself for vlog recording and selfie shots.Customize your a6100 for maximum convenience by assigning up to eight of its keys and controls to any of 89 different shooting and playback operations. The camera's My Menu feature lets you register up to 30 different menu items for quick access to operations that you use often.Elevate your photography with the Imaging Edge desktop...

Capture your world, share your visionCapture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The a6100 ensures you'll never miss an instant.Persistent tracking at high speedReal-time TrackingFollow your subject with reliable precisionKeeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.Real-time Eye AF for humanReal-time Eye AF provides continuous eye tracking when shooting portraits in motion. You can prioritize either the left or the right eye, and it works even when the face is partially hidden, backlit, or facing downward.Real-time Eye AF for animalSony's innovative eye-detection algorithms have been adapted to animal as well as human, to give you sharply focused pet portraits and beautiful wildlife shots.Autofocus you can rely onWide AF area, super-fast acquisition speed and persistent trackingThe camera's wide AF coverage is based on dense arrays of 425 phase-detection points and 425 contrast-detection points, for greatly increased detection accuracy. Fast performance from the latest-generation processing engine helps achieve a remarkable 0.02-second AF acquisition speed, while advanced algorithms work to predict your subject's future location.Fast continuous shooting at up to 11 frames per second, with AF/AEImpressively speedy internal processing and the high-capacity buffer memory mean you can fire off continuous shots at up to 11 fps with after-view or 8 fps for real-time preview, with minimal display lag. You can take around 77 shots in JPEG (Standard) format in one continuous burst.Silent continuous shooting at up to 8 fpsSilent shooting is helpful in situations where noise would be distracting, such as at live performances or when taking animal portraits. The a6100 can shoot continuously without shutter noise at up to 8 fps with AF/AE tracking, even in AF-C mode, and with Real-time Eye AF or with Real-time Tracking.Uncompromising image qualitySuperior image resolution and natural-looking texturesThe APS-C sensor uses copper wiring for better conductivity and enhanced circuit processing to help optimize light-collection efficiency. In conjunction with the latest-generation image processing engine, this enables better image resolution and natural-looking textures.Cleaner images in dimly lit settingsImproved noise suppression produces cleaner images in dark settings where high-sensitivity shooting is required. The native ISO sensitivity reaches a maximum ISO 32000, with expanded ISO sensitivity up to ISO 51200 for stills. Noise...

Overwhelm your senses with the Alpha a6100 Mirrorless Camera with 16-50mm Lens, a technological marvel designed to capture your world in stunning detail. This camera, built on the foundation of technology developed for Sony's full-frame models, delivers exceptional image quality and speed, ensuring you never miss a moment. The a6100's advanced AI-based subject-tracking algorithms process large volumes of spatial data at high speed and in real time, offering persistent tracking at high speed. This feature is essential for capturing every crucial moment, whether you're documenting a sporting event or everyday life. The camera's Real-time Eye AF for humans and animals provides continuous eye tracking when shooting portraits in motion. It works even when the face is partially hidden, backlit, or facing downward, ensuring sharply focused pet portraits and beautiful wildlife shots. The a6100 boasts a wide AF coverage based on dense arrays of 425 phase-detection points and 425 contrast-detection points, resulting in greatly increased detection accuracy. The latest-generation processing engine delivers a remarkable 0.02-second AF acquisition speed, while advanced algorithms predict your subject's future location. The camera's high-capacity buffer memory and speedy internal processing allow for fast continuous shooting at up to 11 frames per second. Silent shooting is also possible at up to 8 fps with AF/AE tracking, even in AF-C mode, and with Real-time Eye AF or Real-time Tracking, making it ideal for situations where noise would be distracting. The APS-C sensor, in conjunction with the latest-generation image processing engine, enables better image resolution and natural-looking textures. The camera also offers improved noise suppression for cleaner images in dark settings, with a maximum native ISO sensitivity of 32000 and expanded ISO sensitivity up to 51200 for stills. The a6100 also excels in movie-making, with Fast Hybrid AF bringing high speed, accuracy, and tracking performance to meet the stringent autofocus demands of 4K movies. The camera can directly record movies in slow motion (up to 5x) and quick motion (up to 60x), and is equipped with an external microphone jack for high-quality audio recording. The camera's LCD monitor tilts upward through a full 180 degrees, making it easy to frame yourself for vlog recording and selfie shots. The monitor also tilts downward by 74 degrees, allowing for flexible low-angle shooting. The a6100 offers customizable controls for your convenience, with up to eight keys and controls assignable to any of 89 different shooting and playback operations. The camera's My Menu feature lets you register up to 30 different menu items for quick access to operations that you use often. Elevate your photography with the Imaging Edge desktop applications. Use "Remote" to control and monitor live shooting from your PC; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop...

How can you capture the world around you with precision and clarity? With the Alpha a6100 Mirrorless Camera, you can seize every moment with stunning image quality and speed, thanks to technology inspired by our full-frame models. This camera ensures you'll never miss a beat, making it perfect for both professional photographers and hobbyists alike.The a6100 boasts of real-time tracking, allowing you to follow your subject with reliable precision. Whether you're capturing a sporting event or documenting everyday life, Sony's sophisticated AI-based subject-tracking algorithms process massive volumes of spatial data at high speed and in real time, ensuring you never lose focus.The real-time Eye AF for humans and animals provides continuous eye tracking when shooting portraits in motion. This feature works even when the face is partially hidden, backlit, or facing downward, making it ideal for capturing sharply focused pet portraits and beautiful wildlife shots.The a6100's autofocus is based on dense arrays of 425 phase-detection points and 425 contrast-detection points, ensuring increased detection accuracy. Coupled with the latest-generation processing engine, this camera achieves a remarkable 0.02-second AF acquisition speed, while advanced algorithms predict your subject's future location.The a6100 also offers fast continuous shooting at up to 11 frames per second, with AF/AE. Its high-capacity buffer memory allows for continuous shots at up to 11 fps with after-view or 8 fps for real-time preview, with minimal display lag. You can take around 77 shots in JPEG (Standard) format in one continuous burst.The camera's APS-C sensor uses copper wiring for better conductivity and enhanced circuit processing to help optimize light-collection efficiency. This, in conjunction with the latest-generation image processing engine, enables better image resolution and natural-looking textures. The a6100 also offers improved noise suppression, producing cleaner images in dark settings where high-sensitivity shooting is required.The a6100 is not just for still photography. Its Fast Hybrid AF brings high speed, accuracy, and tracking performance to meet the stringent autofocus demands of 4K movies. The camera can directly record movies in slow motion (up to 5x) and quick motion (up to 60x), without the need for PC post-processing.The a6100 is equipped with an external microphone jack, giving you greater options for audio, making it ideal for serious movie shooting and high-quality vlogging. The camera's LCD monitor, which tilts upward through a full 180 degrees, makes it easy to frame yourself for vlog recording and selfie shots.Customize your a6100 for maximum convenience by assigning up to eight of its keys and controls to any of 89 different shooting and playback operations. The camera's My Menu feature lets you register up to 30 different menu items for quick access to operations that you use often.Elevate your photography with the Imaging Edge desktop...

Overwhelm your senses with the Alpha a6100 Mirrorless Camera with 16-50mm Lens, a technological marvel designed to capture your world in stunning detail. This camera, built on the foundation of technology developed for Sony's full-frame models, delivers exceptional image quality and speed, ensuring you never miss a moment. The a6100's advanced AI-based subject-tracking algorithms process large volumes of spatial data at high speed and in real time, offering persistent tracking at high speed. This feature is essential for capturing every crucial moment, whether you're documenting a sporting event or everyday life. The camera's Real-time Eye AF for humans and animals provides continuous eye tracking when shooting portraits in motion. It works even when the face is partially hidden, backlit, or facing downward, ensuring sharply focused pet portraits and beautiful wildlife shots. The a6100 boasts a wide AF coverage based on dense arrays of 425 phase-detection points and 425 contrast-detection points, resulting in greatly increased detection accuracy. The latest-generation processing engine delivers a remarkable 0.02-second AF acquisition speed, while advanced algorithms predict your subject's future location. The camera's high-capacity buffer memory and speedy internal processing allow for fast continuous shooting at up to 11 frames per second. Silent shooting is also possible at up to 8 fps with AF/AE tracking, even in AF-C mode, and with Real-time Eye AF or Real-time Tracking, making it ideal for situations where noise would be distracting. The APS-C sensor, in conjunction with the latest-generation image processing engine, enables better image resolution and natural-looking textures. The camera also offers improved noise suppression for cleaner images in dark settings, with a maximum native ISO sensitivity of 32000 and expanded ISO sensitivity up to 51200 for stills. The a6100 also excels in movie-making, with Fast Hybrid AF bringing high speed, accuracy, and tracking performance to meet the stringent autofocus demands of 4K movies. The camera can directly record movies in slow motion (up to 5x) and quick motion (up to 60x), and is equipped with an external microphone jack for high-quality audio recording. The camera's LCD monitor tilts upward through a full 180 degrees, making it easy to frame yourself for vlog recording and selfie shots. The monitor also tilts downward by 74 degrees, allowing for flexible low-angle shooting. The a6100 offers customizable controls for your convenience, with up to eight keys and controls assignable to any of 89 different shooting and playback operations. The camera's My Menu feature lets you register up to 30 different menu items for quick access to operations that you use often. Elevate your photography with the Imaging Edge desktop applications. Use "Remote" to control and monitor live shooting from your PC; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop...

Take your photography and videography to new heights with the Canon EOS R50 Mirrorless Camera, a sleek and stylish powerhouse designed for creators who demand quality and versatility. With its 24.2 Megapixel APS-C CMOS Sensor and advanced DIGIC X Image Processor, this camera delivers stunningly clear and detailed images, even in challenging low-light conditions. The natural bokeh effect achieved surpasses what smartphones can offer, ensuring your photos stand out with a professional touch.The EOS R50's Dual Pixel CMOS AF II system revolutionizes autofocus performance, covering nearly 100% of the picture area with up to 651 AF zones for precise tracking. Whether capturing spontaneous moments or planned compositions, the camera's autofocus is swift and reliable, ensuring your subject remains in sharp focus.Automatic Subject Detection and Tracking, powered by Deep Learning Technology, effortlessly identifies and maintains focus on people, animals, and vehicles, making it ideal for dynamic photography environments. The EOS R50's continuous shooting capabilities, at up to 12 frames per second with the Electronic First Curtain shutter and 15 frames per second with the Electronic Shutter, allow you to capture action without missing a beat.For those seeking creative control, the Advanced A+ Assist feature enhances auto-compatible scenes, making it simple to achieve exceptional imagery in complex lighting situations like nightscapes and backlit subjects. The camera intelligently reduces overexposure and employs multiple continuous shots to create images with greater depth and clarity.Vloggers and content creators will appreciate the EOS R50's video prowess, with 6K oversampled uncropped 4K movie recording at 30 fps and Full-HD high-frame rate recording at 120 fps. Dual Pixel CMOS AF tracking ensures your subjects stay in focus, while the Movie for Close-up Demo Mode is perfect for showcasing products or tutorials with seamless focus transitions.The EOS R50 simplifies vertical video creation with its Vertical Movie Mode and Aspect Markers, catering to the diverse requirements of social media platforms. UVC Livestreaming capability transforms the camera into a high-quality webcam for professional-grade streaming on popular platforms.Compose your shots with ease using the 3.0-inch Vari-angle Touchscreen LCD, or immerse yourself in the scene with the precise 0.39-inch OLED electronic viewfinder. The camera's connectivity options, including built-in Wi-Fi, Bluetooth, and USB-C, make sharing your creative work effortless.The Canon EOS R50 Mirrorless Camera is not just a tool but an extension of your artistic vision, offering a high-tech, powerful solution for capturing life's moments as you imagine them. Whether for personal projects or professional pursuits, the EOS R50 stands as a formidable choice in the realm of mirrorless cameras.

For the modern content creator seeking a compact, high-tech, and user-friendly camera, the ZV-E10 Mirrorless Camera with 16-50mm Lens in sleek black is a top-tier choice. This camera is equipped with a large APS-C sensor and a BIONZ X image processing engine, ensuring high-quality, high-sensitivity imagery with stunning natural bokeh. The ZV-E10 is a versatile tool for both photography and videography, boasting a 24.2-megapixel APS-C Exmor CMOS sensor. This sensor, larger than those found in most smartphones and compact cameras, captures professional-grade images with intricate detail and minimal noise, even in low-light settings. Designed with vloggers in mind, the ZV-E10 features a flip-out vari-angle LCD for easy selfie and vlog shoots. It also includes vlogging-specific features such as "Background Defocus", "Product Showcase Setting", and "Face Priority AE". These features, coupled with Sony's highly acclaimed autofocus, take your vlogging to the next level. The ZV-E10 is not just about high-quality imagery; it also prioritizes user convenience. With a movie button on top for quick access, a handy zoom lever, and a mode button for easy switching between Still/Movie/S&Q modes, you won't have to fumble for controls during your vlog session. The camera's E-mount interchangeable lens system offers a wide selection to suit your style. Whether you want to incorporate background scenery with a wide-angle lens, create an artfully blurred background with a wide aperture lens, or pull in distant scenes with a telephoto lens, the ZV-E10 allows you to capture the world as you see it. The camera also comes with a Sony 16-50mm Lens, a compact and lightweight lens perfect for spontaneous shots. Despite its 3x magnification ratio covering 16mm to 50mm, the lens is thin and lightweight, thanks to a retracting mechanism. It is equipped with one ED and four Aspherical elements, ensuring high-performance and high-contrast reproduction across the entire image. The ZV-E10 is more than a camera; it's a tool for creativity. With its advanced features and user-friendly design, it's the perfect companion for content creators and vloggers.

The ZV-E10 features a large APS-C sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity and beautiful natural bokeh. The E-mount interchangeable lens system offers a wide selection to suit your style while the flip-out vari-angle LCD, advanced audio options and features designed specifically for vlogging make this the ideal content creators camera.Made for video creators and vloggersAt its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. The ZV-E10 also includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera, including; "Background Defocus", "Product Showcase Setting" and "Face Priority AE" along with Sony's highly acclaimed autofocus. Take your vlogging to the next level with the ZV-E10.Find a lens to match your styleProfessional-looking vlogs are easy with the interchangeable lens ZV-EIO camera. Thanks to Sony's extensive range of E-mount lenses, you have a wide variety to capture the world however you choose to see it. Incorporate background scenery into your script with a wide-angle lens, or make the subject grab the viewer's attention by using a wide aperture lens with an artfully blurred background. Move in closer with a macro lens or pull in distant scenes with a telephoto lens. Choose how you see the world and pick the lens that matches your style.A large-format image sensor for professional-quality imagesThe ZV-E10's impressive images are the result of the camera's large 24.2 MP APS-C Exmor image sensor. Compared to other cameras, the image sensor of the ZV-E10 is more than ten times bigger than a smartphone sensor and three times bigger than a premium 1" sensor found in compact cameras, allowing for beautiful, professional-looking images with high resolution and intricate detail.High-quality images with minimal noiseThe ZV-E10's large-format image sensor is designed to maximize light collection, producing 4K movies with high-quality images and less noise, even when you're shooting in a dimly lit setting.Instant easy access to controlsWhen you're shooting a vlog session, the last thing you want to do is fumble for buttons. With the ZV-E10 you'll find the MOVIE button right on top, for quick access. There's also a handy zoom lever, and a mode button that lets you easily switch between Still/Movie/S&Q to access still images, normal videos and Slow & Quick Motion modes.Designed for simple selfie and vlog shootsWeighing in at just 12.8 ounces (364 grams), the ZV-E10 is ready to hit the road with you whenever you're ready to vlog. The side-opening vari-angle LCD screen makes it easy to take selfies and check your framing, even when you're shooting from high or low positions. Even the ergonomic grip is designed for a safe and stable...

Take your photography and videography to new heights with the Canon EOS R50 Mirrorless Camera, a sleek and stylish powerhouse designed for creators who demand quality and versatility. With its 24.2 Megapixel APS-C CMOS Sensor and advanced DIGIC X Image Processor, this camera delivers stunningly clear and detailed images, even in challenging low-light conditions. The natural bokeh effect achieved surpasses what smartphones can offer, ensuring your photos stand out with a professional touch.The EOS R50's Dual Pixel CMOS AF II system revolutionizes autofocus performance, covering nearly 100% of the picture area with up to 651 AF zones for precise tracking. Whether capturing spontaneous moments or planned compositions, the camera's autofocus is swift and reliable, ensuring your subject remains in sharp focus.Automatic Subject Detection and Tracking, powered by Deep Learning Technology, effortlessly identifies and maintains focus on people, animals, and vehicles, making it ideal for dynamic photography environments. The EOS R50's continuous shooting capabilities, at up to 12 frames per second with the Electronic First Curtain shutter and 15 frames per second with the Electronic Shutter, allow you to capture action without missing a beat.For those seeking creative control, the Advanced A+ Assist feature enhances auto-compatible scenes, making it simple to achieve exceptional imagery in complex lighting situations like nightscapes and backlit subjects. The camera intelligently reduces overexposure and employs multiple continuous shots to create images with greater depth and clarity.Vloggers and content creators will appreciate the EOS R50's video prowess, with 6K oversampled uncropped 4K movie recording at 30 fps and Full-HD high-frame rate recording at 120 fps. Dual Pixel CMOS AF tracking ensures your subjects stay in focus, while the Movie for Close-up Demo Mode is perfect for showcasing products or tutorials with seamless focus transitions.The EOS R50 simplifies vertical video creation with its Vertical Movie Mode and Aspect Markers, catering to the diverse requirements of social media platforms. UVC Livestreaming capability transforms the camera into a high-quality webcam for professional-grade streaming on popular platforms.Compose your shots with ease using the 3.0-inch Vari-angle Touchscreen LCD, or immerse yourself in the scene with the precise 0.39-inch OLED electronic viewfinder. The camera's connectivity options, including built-in Wi-Fi, Bluetooth, and USB-C, make sharing your creative work effortless.The Canon EOS R50 Mirrorless Camera is not just a tool but an extension of your artistic vision, offering a high-tech, powerful solution for capturing life's moments as you imagine them. Whether for personal projects or professional pursuits, the EOS R50 stands as a formidable choice in the realm of mirrorless cameras.

The ZV-E10 features a large APS-C sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity and beautiful natural bokeh. The E-mount interchangeable lens system offers a wide selection to suit your style while the flip-out vari-angle LCD, advanced audio options and features designed specifically for vlogging make this the ideal content creators camera.Made for video creators and vloggersAt its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. The ZV-E10 also includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera, including; "Background Defocus", "Product Showcase Setting" and "Face Priority AE" along with Sony's highly acclaimed autofocus. Take your vlogging to the next level with the ZV-E10.Find a lens to match your styleProfessional-looking vlogs are easy with the interchangeable lens ZV-EIO camera. Thanks to Sony's extensive range of E-mount lenses, you have a wide variety to capture the world however you choose to see it. Incorporate background scenery into your script with a wide-angle lens, or make the subject grab the viewer's attention by using a wide aperture lens with an artfully blurred background. Move in closer with a macro lens or pull in distant scenes with a telephoto lens. Choose how you see the world and pick the lens that matches your style.A large-format image sensor for professional-quality imagesThe ZV-E10's impressive images are the result of the camera's large 24.2 MP APS-C Exmor image sensor. Compared to other cameras, the image sensor of the ZV-E10 is more than ten times bigger than a smartphone sensor and three times bigger than a premium 1" sensor found in compact cameras, allowing for beautiful, professional-looking images with high resolution and intricate detail.High-quality images with minimal noiseThe ZV-E10's large-format image sensor is designed to maximize light collection, producing 4K movies with high-quality images and less noise, even when you're shooting in a dimly lit setting.Instant easy access to controlsWhen you're shooting a vlog session, the last thing you want to do is fumble for buttons. With the ZV-E10 you'll find the MOVIE button right on top, for quick access. There's also a handy zoom lever, and a mode button that lets you easily switch between Still/Movie/S&Q to access still images, normal videos and Slow & Quick Motion modes.Designed for simple selfie and vlog shootsWeighing in at just 12.8 ounces (364 grams), the ZV-E10 is ready to hit the road with you whenever you're ready to vlog. The side-opening vari-angle LCD screen makes it easy to take selfies and check your framing, even when you're shooting from high or low positions. Even the ergonomic grip is designed for a safe and stable...

What sets the Alpha a7 III 24MP UHD 4K Mirrorless Camera apart is its exceptional imaging capability and high-speed performance, all packed into a compact, sleek body. This advanced camera offers the power, precision, and flexibility needed to capture those once-in-a-lifetime moments in stunning detail. The a7 III boasts a newly developed back-illuminated image sensor and an evolved image processing system, meeting a variety of shooting needs with high-quality imaging capabilities typically expected only from a full-frame camera. The 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X image processing engine and front-end LSI. This combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The camera's standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. The a7 III also features a dynamic range of up to approx. 15 stops at low-sensitivity settings, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's high-precision stabilization uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates for five types of camera shake with a wide range of lenses and delivers excellent performance. The a7 III is also equipped with 4D FOCUS, which improves AF performance using the same AF advancements as in the a9 and applying it optimally. This camera features 693 phase-detection AF points covering approx. 93% of the image area, plus 425 densely positioned contrast-detection AF points to improve focus. In terms of video capabilities, the a7 III can record stunning 4K movies through 2.4-times higher oversampling and features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. The a7 III offers enhanced operability with fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions. The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. With...

What sets the Alpha a7 III 24MP UHD 4K Mirrorless Camera apart is its exceptional imaging capability and high-speed performance, all packed into a compact, sleek body. This advanced camera offers the power, precision, and flexibility needed to capture those once-in-a-lifetime moments in stunning detail. The a7 III boasts a newly developed back-illuminated image sensor and an evolved image processing system, meeting a variety of shooting needs with high-quality imaging capabilities typically expected only from a full-frame camera. The 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X image processing engine and front-end LSI. This combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The camera's standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. The a7 III also features a dynamic range of up to approx. 15 stops at low-sensitivity settings, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's high-precision stabilization uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates for five types of camera shake with a wide range of lenses and delivers excellent performance. The a7 III is also equipped with 4D FOCUS, which improves AF performance using the same AF advancements as in the a9 and applying it optimally. This camera features 693 phase-detection AF points covering approx. 93% of the image area, plus 425 densely positioned contrast-detection AF points to improve focus. In terms of video capabilities, the a7 III can record stunning 4K movies through 2.4-times higher oversampling and features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. The a7 III offers enhanced operability with fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions. The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. With...

What sets the Alpha a7 III 24MP UHD 4K Mirrorless Camera apart is its exceptional imaging capability and high-speed performance, all packed into a compact, sleek body. This advanced camera offers the power, precision, and flexibility needed to capture those once-in-a-lifetime moments in stunning detail. The a7 III boasts a newly developed back-illuminated image sensor and an evolved image processing system, meeting a variety of shooting needs with high-quality imaging capabilities typically expected only from a full-frame camera. The 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X image processing engine and front-end LSI. This combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The camera's standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. The a7 III also features a dynamic range of up to approx. 15 stops at low-sensitivity settings, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's high-precision stabilization uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates for five types of camera shake with a wide range of lenses and delivers excellent performance. The a7 III is also equipped with 4D FOCUS, which improves AF performance using the same AF advancements as in the a9 and applying it optimally. This camera features 693 phase-detection AF points covering approx. 93% of the image area, plus 425 densely positioned contrast-detection AF points to improve focus. In terms of video capabilities, the a7 III can record stunning 4K movies through 2.4-times higher oversampling and features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. The a7 III offers enhanced operability with fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions. The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. With...

What sets the Alpha a7 III 24MP UHD 4K Mirrorless Camera apart is its exceptional imaging capability and high-speed performance, all packed into a compact, sleek body. This advanced camera offers the power, precision, and flexibility needed to capture those once-in-a-lifetime moments in stunning detail. The a7 III boasts a newly developed back-illuminated image sensor and an evolved image processing system, meeting a variety of shooting needs with high-quality imaging capabilities typically expected only from a full-frame camera. The 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X image processing engine and front-end LSI. This combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The camera's standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. The a7 III also features a dynamic range of up to approx. 15 stops at low-sensitivity settings, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's high-precision stabilization uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates for five types of camera shake with a wide range of lenses and delivers excellent performance. The a7 III is also equipped with 4D FOCUS, which improves AF performance using the same AF advancements as in the a9 and applying it optimally. This camera features 693 phase-detection AF points covering approx. 93% of the image area, plus 425 densely positioned contrast-detection AF points to improve focus. In terms of video capabilities, the a7 III can record stunning 4K movies through 2.4-times higher oversampling and features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. The a7 III offers enhanced operability with fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions. The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. With...

For photography enthusiasts and professional videographers, the Sony Alpha a6400 Mirrorless Camera is a compact, lightweight, and high-tech device that brings Sony's most advanced technologies to an APS-C format. This sleek and stylish camera boasts the world's fastest autofocus (AF) acquisition of 0.02 seconds, making it a powerful tool for capturing decisive moments.The a6400 is equipped with the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities, ensuring even the fastest moving subjects can be tracked and captured with ease. It features 425 phase-detection AF points and 425 contrast-detection AF points that cover approximately 84% of the image area, providing a high-speed, high-performance tracking AF system.The camera's advanced "Real-time Eye AF" employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. This technology, coupled with the new "Real-time Tracking" mode, ensures all subjects can be captured with excellent accuracy.The Sony Alpha a6400 Mirrorless Camera is also a powerful tool for videography, offering internal 4K video recording with full pixel readout and no pixel binning. This feature collects about 2.4x the amount of data required for 4K movies, producing high-quality 4K footage with exceptional detail and depth.The camera is equipped with a 24.2 MP APS-C sized image sensor paired with an upgraded BIONZ X processor, delivering incredible advancements in image quality and color reproduction in all types of shooting conditions. It also features a fully 180-degree tiltable LCD touch screen, making it an ideal choice for vloggers and content creators.The Sony Alpha a6400 Mirrorless Camera is not just user-friendly, but also customizable, with 89 functions that can be assigned to 8 custom keys. It also features the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, and star rating for images, providing a seamless shooting experience.In conclusion, the Sony Alpha a6400 Mirrorless Camera is a compact, high-tech, and versatile tool for all types of creators, offering advanced technologies and high-quality image and video capturing capabilities.

What sets the Alpha a7 III 24MP UHD 4K Mirrorless Camera apart is its exceptional imaging capability and high-speed performance, all packed into a compact, sleek body. This advanced camera offers the power, precision, and flexibility needed to capture those once-in-a-lifetime moments in stunning detail. The a7 III boasts a newly developed back-illuminated image sensor and an evolved image processing system, meeting a variety of shooting needs with high-quality imaging capabilities typically expected only from a full-frame camera. The 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X image processing engine and front-end LSI. This combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The camera's standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. The a7 III also features a dynamic range of up to approx. 15 stops at low-sensitivity settings, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's high-precision stabilization uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates for five types of camera shake with a wide range of lenses and delivers excellent performance. The a7 III is also equipped with 4D FOCUS, which improves AF performance using the same AF advancements as in the a9 and applying it optimally. This camera features 693 phase-detection AF points covering approx. 93% of the image area, plus 425 densely positioned contrast-detection AF points to improve focus. In terms of video capabilities, the a7 III can record stunning 4K movies through 2.4-times higher oversampling and features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. The a7 III offers enhanced operability with fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions. The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. With...

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World's First 61.0 MP Back-illuminated, Full-frame Image Sensor Unprecedented Highest Resolution and Widest Dynamic Range for - Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body Sony's highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more. A New Level of Image Quality The new Alpha 7R IV features a newly developed 35mm full-frame, back-illuminated CMOS image sensor with a resolution of 61.0 MPii, the world's firsti of its kind. The new sensor's back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise and high-sensitivity performance, ensuring the absolute maximum image quality. The camera also boasts an impressive 15-stopiii dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilizes algorithms from many of the latest Alpha cameras to maintain outstanding color reproduction. This new full-frame model is equipped with an innovative 5-axis, optical in-body image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps . Additionally, the shutter unit assembly has been carefully redesigned to reduce even the slightest movement that may cause blur. The Alpha 7R IV also includes Sony's highest resolution viewfinder ever, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to 'Standard' or 'High' mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions. Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels of data, which are then composited into a 240.8 million pixel (19008 x 12672 pixels) image using Sony's "Imaging Edge" desktop application . Ideal for photographing architecture, art or any other still life subject, this enhanced mode produces photographs with a level of detail and color accuracy that is simply stunning. Shooting and Focusing Speed The innovative new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fpsiv with continuous, accurate AF/AE tracking for up to approximately seven secondsv in full-frame, full-resolution mode (JPEG / RAW), and approx. three times as long in APS-C crop mode delivering 26.2MPii images....

For photography enthusiasts and professional videographers, the Sony Alpha a6400 Mirrorless Camera is a compact, lightweight, and high-tech device that brings Sony's most advanced technologies to an APS-C format. This sleek and stylish camera boasts the world's fastest autofocus (AF) acquisition of 0.02 seconds, making it a powerful tool for capturing decisive moments.The a6400 is equipped with the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities, ensuring even the fastest moving subjects can be tracked and captured with ease. It features 425 phase-detection AF points and 425 contrast-detection AF points that cover approximately 84% of the image area, providing a high-speed, high-performance tracking AF system.The camera's advanced "Real-time Eye AF" employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. This technology, coupled with the new "Real-time Tracking" mode, ensures all subjects can be captured with excellent accuracy.The Sony Alpha a6400 Mirrorless Camera is also a powerful tool for videography, offering internal 4K video recording with full pixel readout and no pixel binning. This feature collects about 2.4x the amount of data required for 4K movies, producing high-quality 4K footage with exceptional detail and depth.The camera is equipped with a 24.2 MP APS-C sized image sensor paired with an upgraded BIONZ X processor, delivering incredible advancements in image quality and color reproduction in all types of shooting conditions. It also features a fully 180-degree tiltable LCD touch screen, making it an ideal choice for vloggers and content creators.The Sony Alpha a6400 Mirrorless Camera is not just user-friendly, but also customizable, with 89 functions that can be assigned to 8 custom keys. It also features the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, and star rating for images, providing a seamless shooting experience.In conclusion, the Sony Alpha a6400 Mirrorless Camera is a compact, high-tech, and versatile tool for all types of creators, offering advanced technologies and high-quality image and video capturing capabilities.

Find your creative freedom with the EOS R6 Mark II Mirrorless Camera in sleek black. This advanced camera offers a perfect blend of high performance and superior image quality, allowing your creativity to flourish. Whether you're capturing stills or shooting videos, portraits or action, this camera is designed to meet your needs without compromise.Experience the mastery of stills and motion with the EOS R6 Mark II's breakneck speed and class-leading performance. Its professional filmmaking features and intuitive design make it easy to master your craft, no matter your shooting style. Capture fleeting moments with sensational image quality at up to 40fps, even in near-darkness, thanks to its AI-based, deep-learning autofocus system that locks onto fast-moving subjects with ease.The EOS R6 Mark II offers filmmaking without compromise, delivering full-width oversampled 4K 60p footage that looks simply superb. Its intelligent autofocus and powerful Image Stabilizer make professional results easy to achieve. The camera's next-generation deep-learning AI autofocus delivers an even more powerful performance, recognizing and tracking more subjects with greater speed, reliability, and precision than ever before.Turn night into day with the EOS R6 Mark II's ability to focus quickly and precisely in as little light as -6.5 EV. Capture that decisive moment with ease, as this camera shoots at up to 40fps with its electronic shutter and 12 fps mechanically. Its 30fps RAW Burst mode and Pre-release capture let you freeze moments that happened up to 0.5 sec before you pressed the button.The EOS R6 Mark II's In-body Image Stabilizer works hand-in-hand with the optical IS in many Canon lenses, offering up to 8 stops of protection against camera shake when shooting handheld. Its IS recognizes more types of camera movement than other cameras, and when shooting video, IBIS and optical IS systems are joined by Movie Digital IS for footage that looks like it was shot professionally with a gimbal.The EOS R6 Mark II's 24.2-megapixel sensor delivers an ideal balance of speed, image quality, and low-light performance. Its ability to focus in conditions as dark as -6.5EV is complemented by a maximum ISO 102,400 sensitivity and an Image Stabilizer that's effective up to 8 stops. This camera is highly connected, allowing you to share inspiring moments online straight from location. Its quick and easy-to-find controls let you react quickly to fast-changing situations.The EOS R6 Mark II is compatible with standard LP-E6NH batteries, allowing you to shoot photos for 50 percent longer. It also supports existing LP-E6 series batteries and the BG-R10 battery grip. With dual UHS-II SD card slots, Bluetooth v5.0, 5 GHz Wi-Fi, and UVC support, this camera offers a range of connectivity options. It's also water and dust resistant, so you can keep shooting with confidence even in challenging conditions.

The a6400 brings many of Sony's most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world's fastesti autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers. Speedy Performance that Captures Decisive Moments The impressive autofocus system on the new a6400 inherits many technologies from Sony's newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. The a6400 introduces advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers. Also debuting on the ?6400 is Sony's newly developed "Real-time Tracking." This mode utilizes Sony's latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half...