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In the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel. In this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. “The issues don’t mean a hell of a lot,” he observes. Napolitan makes clear that the idea of “selling” candidates is a misnomer. Instead, he says those who win elections have personalities that make for “instant involvement” with viewers and listeners.Though it’s not a handbook, Napolitan says The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.

First edition. A fascinating look back at the use of mass media in the 1960's and 70's by Joe Napolitan, political manager who worked with John Kennedy, Lyndon Johnson, Hubert Humphrey, as well as Milton Shapp and Mike Gravel. Mr. Napolitan makes it clear that the whole idea of "selling" candidates is a misnomer, for he believes that candidates who win re those whose personalities and approach to issues make for 'instant involvement" with viewers and listeners.

In the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel. In this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. “The issues don’t mean a hell of a lot,” he observes. Napolitan makes clear that the idea of “selling” candidates is a misnomer. Instead, he says those who win elections have personalities that make for “instant involvement” with viewers and listeners.Though it’s not a handbook, Napolitan says The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.

In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel. In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and listeners. Though it's not a handbook, Napolitan has said that The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns. Joseph Napolitan worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. It was he who coined the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan served on the 1960 "Kennedy for President" campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died in December, 2013, at the age of 84.

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