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Written for every sports fan who follows the Buffalo Sabres, this account goes behind the scenes to peek into the private world of the players, coaches, and decision makers—all while eavesdropping on their personal conversations. From the locker room to the rink, the book includes stories about Scotty Bowman, Lindy Ruff, and Taro Tsujimoto, among others, allowing readers to relive the highlights and the celebrations.

159p, B&W/color photos. Includes chapters on Phil Esposito, Gil Perreault, Bobby Clarke, Mark and Marty Howe, Dave Keon, Steve Vickers, Bobby Orr, Bobby Hull, Ken Drygen, Mickey Redmond, Gordie Howe, Red Kelly and Jean Beliveau.

Paperback. Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthys ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The manydramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a briefoverview of these themes: SupportAtEveryStep. HE Business Econom Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

This is a fabulous new book about the influential potter and educator, Ken Ferguson. 119 pages with lots of color photos, very nicely done. Contributors such as Garth Clark, John Perreault, Ted Rowland, Peter von Ziegesar and Ken Ferguson himself provide pages of wonderful reading that is sure to inspire any artist. From the back cover: " 'How does the son of a Rust Belt worker become a world-renowned ceramist? Why does he choose ceramics in the first place? How does a man who fled from art education later become one of the most influential ceramics educators of the twentieth century? The answers to these questions inform us about Ken Ferguson's journey as an artist, pedagogue, and agent provocateur, and shed light on the changing place of ceramics in American art' Garth Clark, from 'A Matter of Timing' "

ISBN: 9781260092127 is an International Student Edition of Essentials of Marketing 16th Edition by  William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy This ISBN 9781260092127 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.  Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect, a subscription-based learning service accessible online through personal computer or tablet. 

William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well.Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.

A strong sense of unity and tradition frames a fascinating history of Manchester, New Hampshire's Franco-American community. Author Robert B. Perreault presents this story through compelling vignettes, including the triumphant success of photographer Ulric Bourgeois, the undeniable conflict between the French and Irish immigrants and a colorful profile of book collector and author Adelard Lambert. Featuring vintage images from Perreault's private collection, this work is a stunning visual narrative of the French-Canadian contributions to local culture.

Black, brown & color illus. boards. 128 pp. Many BW & color illus. Considers the life and work of Armenian-American artist and comic book creator Arthur Pinajian. With illustrated essays by William Innes Homer, Peter Hastings Falk, Richard J. Boyle, Peter Najarian, John Perreault, and Lawrence E. Joseph. A terrific introduction to an artist you may not know.

ISBN: 9781260092127 is an International Student Edition of Essentials of Marketing 16th Edition by  William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy This ISBN 9781260092127 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.  Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect, a subscription-based learning service accessible online through personal computer or tablet. 

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.