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Out of Hand: Materializing the Postdigital explores the 21st-Century phenomenon of extraordinary creativity made possible by advanced methods of computer-assisted production known as digital fabrication. In today’s postdigital world, artists are using these means to achieve levels of expression never before possible. Out of Hand is the first publication to examine this interdisciplinary trend through pioneering works of more than 80 international artists, architects, and designers, including Ron Arad, Barry X Ball, Zaha Hadid, Stephen Jones, Anish Kapoor, Allan McCollum, Marc Newson, and Roxy Paine. Out of Hand represents some of the most compelling creations from the past decade ranging from sculpture and furniture to fashion and transport.The Museum of Art and Design brings together here for the first time an interdisciplinary array of seminal works by the foremost practitioners in an experiential setting. New levels of expression achieved through computer-assisted production demonstrate the reciprocal relationship between art and innovation and between materials and techniques, as seen through the lens of emerging 21st-century aesthetics. These pieces demonstrate an explosive, unprecedented scope of artistic expression ranging from sculptural fantasy to functional beauty and conceptual idiosyncrasy.Out of Hand is organized conceptually around six themes to navigate through the diverse range of work included: Modeling Nature; New Geometries; Pattern as Structure; Rebooting Revivals; Remixing the Figure; Processuality.

Advertising Creative is the first "postdigital" creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.