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Experience the Alpha SLT-A57, Sony's newest addition to their Alpha DSLR series. As the successor to the SLT-A55, the new SLT-A57 includes advanced features such as translucent mirror technology, a 16.1 MP resolution and BIONZ processor, 12 fps continuous shooting, Full HD movie at 60p (50p), and the world's first Auto Portrait Framing.

Experience the Alpha SLT-A57, Sony's newest addition to their Alpha DSLR series. As the successor to the SLT-A55, the new SLT-A57 includes advanced features such as translucent mirror technology, a 16.1 MP resolution and BIONZ processor, 12 fps continuous shooting, Full HD movie at 60p (50p), and the world's first Auto Portrait Framing.

Experience the Alpha SLT-A57, Sony's newest addition to their Alpha DSLR series. As the successor to the SLT-A55, the new SLT-A57 includes advanced features such as translucent mirror technology, a 16.1 MP resolution and BIONZ processor, 12 fps continuous shooting, Full HD movie at 60p (50p), and the world's first Auto Portrait Framing.

The Sony Alpha A99 Digital SLT Camera sits at the top of the Sony range with its 24.3 megapixel 35mm full-frame CMOS sensor, Dual AF system and pro-style video features. The Sony Alpha A99 is the successor to the flagship a900 DSLR and the first to include the revolutionary SLT (Single Lens Translucent) technology into a full-frame body. The BIONZ image processor combined with the SLT technology work together to drive the world's first dual AF system with 19 sensors (including 11 cross sensors) and 102 AF points to ensure lightning fast and accurate focusing. Crafted for videographers, the Sony A99 offers full-frame full HD 50p/25p (switchable to 60p/24p) progressive video shooting with non-stop continuous AF and audio features. The A99 with its magnesium alloy body and weather seals is the optimal fusion of super-sonic performance and exceptional image quality and yet features one of the lightest bodies amongst full-frame digital cameras.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 70-180mm F/2.8 Di III VC VXD G2 (model A065) is the second generation "G2" successor to the highly acclaimed A056. The new model retains its fast F2.8 aperture and 180mm telephoto, while achieving the world's smallest size and lightest weight in its class. The optical design has been completely reworked to maintain the highest level of mobility.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.

The 28-75mm F/2.8 Di III VXD G2 (model A063) is a fast standard zoom lens for mirrorless full format system cameras from Sony and the successor to the popular 28-75mm F/2.8 Di III RXD (model A036). A high resolution and an outstanding image quality are among its most important innovations. The new lens has a revised optical system, but is just as compact as the previous model. The optical structure includes LD (Low Dispersion) and GM (Glass Moulded Aspherical) lens elements to Minimize aberrations. The imaging performance is very high at every focal length and over the entire image area. When the aperture is open, there is a beautiful bokeh effect. With these and many other innovations, the 28-75mm F/2.8 G2 is the first choice for everyone who wants to maximize their creativity.