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Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.

The actions of "pausing" and "rewinding" are musts during an online lesson. Unfortunately, taking your hands off the instrument reduces muscle memo...

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online  

YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes: Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites. Loading Video to YouTube―covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube. Bringing Along YouTube―covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site. I Always Wanted To Direct―explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 50,000 YouTube subscribers and over 6 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success story Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.9

Book is in NEW condition. 0.44

YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes: Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites. Loading Video to YouTube―covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube. Bringing Along YouTube―covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site. I Always Wanted To Direct―explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.

Create content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info―but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel

A #1 AMAZON BESTSELLER!"Perfect little planning notebook to get the kids writing their own plans before getting immersed in their videos and screentime. And a cute record to keep of all of their ideas!">>Perfect accompaniment to a YouTube or Vlogging Guidebook<<Got a child who loves Vlogging and YouTube and loves making their own videos or wants to start? Help them harness their ideas and filming skills and get planning like a pro with this kid-friendly YouTube planning notebook.Get them off their screens 24/7 and help them hone their writing, planning, organising, editing, marketing and business skills through a hobby they love - and make better videos because of it!Includes hints and tips on how to make good videos, how to stay safe when publishing online, and a review section to keep thinking about what you do and how to make it better each time.10 double-page-spread planning pages to get you started on your YouTube journey.Don't miss our new Minecraft Planning Book too! Available on Amazon nowPLEASE NOTE: This is a notebook with tips - with lots of space for your child to plan and write down their own ideas. There is guidance at the start on how to do this, and each planning page is split into sections to help create logical, structured videos with an audience in mind. It is the perfect accompaniment to the many in-depth Vlogging Guidebooks there are available. It's a little bit about reading and learning, but much more so about thinking, planning, writing, drawing and doing!

48 pages. 9.25x7.25x0.15 inches. In Stock.

Book is in NEW condition. 1.34

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich — joined by YouTube-savvy entrepreneurs — reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.89

The mall is so old school―these days kids are hanging out on YouTube, and depending on whom you ask, they're either forging the digital frontier or frittering away their childhoods in anti-intellectual solipsism. Kids on YouTube cuts through the hype, going behind the scenes to understand kids' everyday engagement with new media. Debunking the stereotype of the self-taught computer whiz, new media scholar and filmmaker Patricia G. Lange describes the collaborative social networks kids use to negotiate identity and develop digital literacy on the 'Tube. Her long-term ethnographic studies also cover peer-based and family-driven video-making dynamics, girl geeks, civic engagement, and representational ethics. This book makes key contributions to new media studies, communication, science and technology studies, digital anthropology, and informal education.

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

The author shares over 40 years of his experience with professional tips and trade secrets, as well as a fascinating history of Russian cuisine explained for the first time in English. This is a comprehensive guide to more than 150 instructional cooking videos on YouTube by the author from around the world, as well as additional recipes and methods never before revealed.

Book is in NEW condition. 0.89

Onyx Kids is a group of four siblings, Shalom, Sinead, Shasha, and Shiloh who star on YouTube on Onyx Kids and Onyx Family. Onyx Kids is a sketch comedy channel that has amassed more than one million subscribers and the hearts of their fans. Onyx Family includes the parents, Onyx Dad and Onyx Mom and is a more personal channel featuring the daily life of the Onyx Kids and laugh out loud comedy skits as well. Getting to Know Onyx Kids was written for the fans as a way to get to know Onyx Kids in a fun and creative way. It features interesting facts, behind the scenes secrets, and stories of some wild times in their life. Get a closer look at the inside story of Onyx Kids!

Get to know your favorite YouTube stars—Ryan ToysReview, HobbyKidsTV, JillianTubeHD, and EvanTubeHD—in this hilarious, insightful, and cool look at their lives behind the camera.Watch This Book to discover: -What superpower Ryan wishes he has -The most colossal mess the HobbyKids made during an episode (and how long it took them to clean it up) -Jillian’s not-so-secret talents -Evan’s favorite food (It’s pizza. Evan would live in a house made of pizza if he could) -And much, much more, including tips and advice from each of these stars on how to make your best videos! This full-color book includes an introduction by the one and only CaptainSparklez and comes with games, quizzes, and never-before-seen photographs of the stars and their families. It’s sure to be beloved by the YouTube-loving kid in your life. So, if you or someone you know wants to have tons of fun with your YouTube friends and their families—and over 20 million people already have with this all-star crew—it’s time to Watch This Book! © 2018 PocketWatch, Inc. All Rights Reserved.