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Superior light collection means high-quality, low-noise images. Bigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.