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“David Brafman, just like the alchemists did, mixes ingredients to make gold.” -- The New Scientist\n\nAlchemists are notorious for attempting to synthesize gold. Their goals, however, were far more ambitious: to transform and bend nature to the will of an industrious human imagination. For scientists, philosophers, and artists alike, alchemy seemed to hold the key to unlocking the secrets of creation. Alchemists' efforts to discover the way the world is made have had an enduring impact on global artistic practice and expression.\n\nBrafman’s book is the first to explore how the art of alchemy globally transformed human creative culture from the ancient world to the modern scientific age, and displays the ways its legacy still permeates the world we make today.

“David Brafman, just like the alchemists did, mixes ingredients to make gold.” -- The New Scientist\n\nAlchemists are notorious for attempting to synthesize gold. Their goals, however, were far more ambitious: to transform and bend nature to the will of an industrious human imagination. For scientists, philosophers, and artists alike, alchemy seemed to hold the key to unlocking the secrets of creation. Alchemists' efforts to discover the way the world is made have had an enduring impact on global artistic practice and expression.\n\nBrafman’s book is the first to explore how the art of alchemy globally transformed human creative culture from the ancient world to the modern scientific age, and displays the ways its legacy still permeates the world we make today.

tau marin - DENTIFRICIO GEL MENTA DELICATA - Descrizione Dentifricio in gel specificamente studiato per proteggere quotidianamente il cavo orale. La formulazione aiuta a mantenere sane le gengive, rispetta il bianco naturale dei denti, dona una sensazione di freschezza e mantiene idratata la mucosa…

Why are we more likely to fall in love when we feel in danger?\n\nWhy would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?\n\nWhy do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?\n\nDiscover the answers in Sway.\n\nWe all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. \n\nSway is a fascinating insight into the way we all behave and will change the way you view the world.

Why are we more likely to fall in love when we feel in danger?\n\nWhy would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?\n\nWhy do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?\n\nDiscover the answers in Sway.\n\nWe all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. \n\nSway is a fascinating insight into the way we all behave and will change the way you view the world.