Der blev fundet 369 produkter som matchede din søgning efter branding i 8 butikker:

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding , Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

Sluta aldrig att bråka om vilken köttbit som tillhör dig. Nu kan du märka ditt namn på din biff! Detta är en otroligt cool present till alla BBQ- och köttälskare.Observera: du måste bränna bokstäverna in i köttet en stund i taget. Det kan inte vara i direkt kontakt med höga temperaturer för länge.- 55 bokstäver ingår, med hela alfabetet (Dock ej Å,Ä,Ö)- Varje bokstav ingår 1 till 4 gånger- Plats för 2 rader och upp till 9 bokstäver per rad- Inte lämplig för diskmaskin- Längd: 41,5 cm- Förpackningsdimensioner: 42 x 5,5 x 3 cm- Nettovikt: 219 gram

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Fra den legendariske spilskaber Hideo Kojima kommer et helt nyt, genreoverskridende action-eventyrspil til PS4 med Norman Reedus, Mads Mikkelsen, Léa Seydoux og Lindsay Wagner.I den nære fremtid rystes kloden af en række mystiske eksplosioner, der udløser en overnaturlig kædereaktion, kendt som Death Stranding. Nu, hvor overnaturlige væsner plager landskabet, og masseudryddelsen er nært forestående, er det kun Sam Porter Bridges, der kan redde menneskeheden fra umiddelbar udryddelse ved at krydse det hærgede ødeland.

Branding er en central ledelsesdisciplin, som binder organisationers interne og eksterne kommunikation sammen, og som bidrager til at skabe kultur og identitet blandt såvel ledere og medarbejdere som blandt brandets kunder og forbrugere. Branding. Teorier, modeller, analyse er funderet i semiotiske og narrative tilgange til branding, men inddrager også en række andre tilgange og modeller undervejs. Ud over en grundig introduktion og en lang række levende eksempler og historier rummer bogen kapitler om: - brandarkitektur - corporate branding - storytelling - storytelling som ledelsesværktøj - co-branding - celebrity branding - brandpersonlighed - oplevelsesbaseret branding - place branding - online branding - employer branding - brand equity - brandets byggeklodser. Denne grundbog er skrevet til studerende på videregående uddannelser, især til bachelorniveau. Den er samtidig både læseværdig og relevant for mange praktikere, der arbejder med kommunikation, marketing, salg og branding. Fil størrelse: 6291 KB

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Branding the Beur Author focuses on the mainstream media promotion of literature written by the descendants of North African immigrants to France (often called beurs). These conversations between journalists and ‘beur’ authors delve into contemporary debates such as the explosion of racism in the 1980s and the purported role of Islam in French society in the 1990s. But the interests of journalists looking for sensational subject matter also heavily shape the promotion and reception of these novels: only the ‘beur’ authors who employ a realist style to write about the challenges faced by the North African immigrant population in France—and who engage on-air with French identity politics and immigration—receive multiple invitations to participate in interviews. Previous scholarship has taken a necessary first step by analyzing the social and political stakes of this literature (using labels such as ‘beur’ and/or ‘banlieue,’ to designate its urban, economically distressed setting), but the book argues that we must move beyond this approach because it reproduces the selection criteria deployed by the media that determine which books receive the most commercial and critical support. By demonstrating how minority-based literary labels such as ‘francophone’ and ‘postcolonial’ are always already defined by the socio-political context in which books are published and promoted, the book establishes that these labels are tautological and cannot reflect the thematic and stylistic richness of beur (and other minority) production in France.

Afslappet pasformPolo-kraveAntal knapper: 1Korte ærmer

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group's ideology, leadership and modus operandi, and a brief timeline of events. The group's branding - the symbolism, colours and typography of its logo and flag - is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

Forstærkning: Hæl og tå

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour. Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

Udforsk menneskelige forbindelser på en inspirerende mission hinsides UCA's grænser. Sam drager ud – sammen med sine ledsagere – for at redde menneskeheden fra at blive udryddet. Tag med og udforsk en verden, plaget af fjender og forhindringer fra en anden verden og ét skræmmende spørgsmål: skulle vi have skabt forbindelse?Den legendariske spilskaber Hideo Kojima ændrer verden endnu en gang.• De store, åbne miljøer i DEATH STRANDING 2: ON THE BEACH er fyldt med hemmeligheder, der skal afdækkes. De er også utroligt varierede med unikke udfordringer, der skal løses.• Uanset om du står over for fjendtlige mennesker eller overnaturlige væsner, så har du et væld af muligheder at vælge imellem. Går du aggressivt til værks og angriber lige på og hårdt? Sniger du dig om bag fjenden for at opnå dine mål? Eller prøver du måske helt at undgå enhver form for fare? Det er op til dig, hvordan du handler i enhver situation.• Den nye fortælling fortsætter, hvor historien slap i Death Stranding og følger Sam på en ny rejse. Forvent det uventede.• Dine handlinger kan påvirke, hvordan andre spillere interagerer med spillets verden og omvendt. Sørg for at sætte dit præg.

Branding er allestedsnærværende i vores samfund og vedrører alt fra produkter, services, oplevelser, steder, politik, arbejdsmarked til personer som ledere, politikere, influencere og berømtheder. Det er svært at finde et område, hvor branding ikke spiller en rolle. I Branding. Teori, modeller, analyse får du en introduktion til branding som fænomen og til en række kendte og klassiske teorier og modeller samt et mere specialiseret indblik i områder som corporate branding, storytelling, politisk branding, placebranding, influencer marketing, brandkriser, employer branding, oplevelsesbaseret branding, brand communities og personlig branding. Bogen introducerer en tilgang, hvor kommunikation anses som konstituerende for brandet, og hvor diskurser, narrativer og semiotik spiller en central rolle. I dette perspektiv defineres et brand som et diskursivt brand space, hvilket betyder, at et brand skabes gennem alle de diskurser, der produceres om det. Det medfører, at eksterne aktører er med til at skabe brandet i lige så høj grad som brandet selv. Brandledelse bliver derfor et spørgsmål om ledelse af betydningsdannelse og mening. Bogen er skrevet til studerende på videregående uddannelser på bachelor- og kandidatniveau. Den er samtidig både læseværdig og relevant for mange praktikere, der arbejder med kommunikation, marketing, salg og branding.En kode i bogen giver adgang til quizzer, materialer og bogens kapitel 17-20. Bemærk venligst, at der ikke følger en indløsningskode med til det supplerende site branding.samfundslitteratur.dk ved køb af e-bogen. Der kan købes en indløsningskode til sitet her: https://academicbooks.dk/branding

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Storytelling er for alvor blevet sat på erhvervslivets dagsorden. Med konkrete anvisninger, værktøjer og masser af eksempler giver Storytelling inspiration til, hvordan enhver virksomhed kan anvende storytelling som et værktøj til at styrke sit brand - internt såvel som eksternt. Storytelling er nøglen til et stærkt brand, lyder fremtidsprofetierne. Men debatten svæver i de højere luftlag, og mange virksomheder er stadig i vildrede: Hvorfor overhovedet fortælle historier? Hvordan finder vi den gode historie? Og hvordan fortæller vi historien, så det giver den rette afsmitning på virksomhedens brand? Denne bog er skrevet af praktikere til praktikere og studerende.

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Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Formstøbte skåleSkulderrem: JusterbarPolstring: Polstret

Hængselstype: AlmindeligLinsemateriale: PolykarbonatStørrelse på linse: 2,09 tommer (53 mm)Størrelse på bro: 0,71 tommer (18 mm)Længde ved tindinger: 5,5 tommer (140 mm)