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Coiner of the famous phrase "the medium is the message" and author of two widely read, controversial volumes--The Guttenberg Galaxy and Understanding Media--Marshall McLuhan was one of the most talked about personalities of the 1960s. He appeared on the cover of Newsweek and The Saturday Review, was written about in Time, Life, The Nation, The New Yorker, and The National Review, was the subject of an hour-long documentary on NBC, and had an unforgettable walk-on role in Woody Allen's Annie Hall, playing himself. A seminal thinker, he introduced popular culture as a subject for serious thought, and started people thinking about how technology--especially electronic media--shapes the way we perceive the world. McLuhan corresponded with a vast number of people, from Hubert Humphrey and Jimmy Carter to popular advice columnist Ann Landers. Indeed, his correspondents amount to a Who's Who of western culture, both high and low, including Duke Ellington, Woody Allen, Jacques Maritain, Rollo May, Susan Sontag, Eugene Ionesco, Wyndham Lewis, Ezra Pound, and Bob Newhart. At times playful and at times profound, his letters offer an invaluable commentary on McLuhan's work and, in some instances, the most lucid and detailed explanation of his ideas available. A brilliant letter-writer and a genial man who made friends all over the world, Marshall McLuhan left behind a correspondence that brims with insight, good humor, and the love of language and word play. His letters offer an invaluable glimpse of the private life and inner thoughts of one of the great minds of the twentieth century.

A crackling look at the philosopher whose founding ideas were at once obscure and eerily prophetic.Marshall McLuhan, the celebrated social theorist who defined the culture of the 1960s, is remembered now primarily for the aphoristic slogan he coined to explain the emerging new world of global communication: “The medium is the message.” Half a century later, McLuhan’s predictions about the end of print culture and the rise of “electronic inter-dependence” have become a reality—in a sense, the reality—of our time. Douglas Coupland, whose iconic novel Generation X was a “McLuhanesque” account of our culture in fictional form, has written a compact biography of the cultural critic that interprets the life and work of his subject from inside. A fellow Canadian, a master of creative sociology, a writer who supplied a defining term, Coupland is the ideal chronicler of the uncanny prophet whose vision of the global village—now known as the Internet—has come to pass in the 21st century.

Used book that is in excellent condition. May show signs of wear or have minor defects.

This is the story of the godfather of the Internet.

A crackling look at the philosopher whose founding ideas were at once obscure and eerily prophetic.Marshall McLuhan, the celebrated social theorist who defined the culture of the 1960s, is remembered now primarily for the aphoristic slogan he coined to explain the emerging new world of global communication: “The medium is the message.” Half a century later, McLuhan’s predictions about the end of print culture and the rise of “electronic inter-dependence” have become a reality—in a sense, the reality—of our time. Douglas Coupland, whose iconic novel Generation X was a “McLuhanesque” account of our culture in fictional form, has written a compact biography of the cultural critic that interprets the life and work of his subject from inside. A fellow Canadian, a master of creative sociology, a writer who supplied a defining term, Coupland is the ideal chronicler of the uncanny prophet whose vision of the global village—now known as the Internet—has come to pass in the 21st century.

Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15

Donald Theall explores and explains the significance of the emergence of McLuhan as an important figure in North America in the development of an understanding of culture, communication, and technology. He reveals important information about McLuhan and his relationships with his earliest collaborator and life-long friend, anthropologist Edmund Carpenter, as well as with Theall himself, McLuhan's first doctoral student. McLuhan emerges as a complex human being, at once attractive, witty, egotistic, and exasperating. Theall examines McLuhan's many roles - proponent of a poetic method; pop guru adopted by Tom Wolfe, Woody Allen and others; North American precursor of French theory (Baudrillard, Barthes, Derrida, Deleuze); artist; and shaman. Complex and intellectual, neither uncritical adulation nor demonization, The Virtual Marshall McLuhan does justice to a unique figure caught in a struggle between tradition and modernity, between faith and anarchy.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.64

Marshall McLuhan and Northrop Frye are two of Canada’s central cultural figures, colleagues and rivals whose careers unfolded in curious harmony even as their intellectual engagement was antagonistic. Poet, novelist, essayist and philosopher B.W. Powe, who studied with both of these formidable and influential intellectuals, presents an exploration of their lives and work in Marshall McLuhan and Northrop Frye: Apocalypse and Alchemy.Powe considers the existence of a unique visionary tradition of Canadian humanism and argues that McLuhan and Frye represent fraught but complementary approaches to the study of literature and to the broader engagement with culture. Examining their eloquent but often acid responses to each other, Powe exposes the scholarly controversies and personal conflicts that erupted between them, and notably the great commonalities in their writing and biographies. Using interviews, letters, notebooks, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan’s “The medium is the message” and Frye’s “the great code.”

Book is in NEW condition. 0.92

The life of the famed media guru is explored in a biography depicting his quiet university life in Toronto, as well as the glitzy world of New York media and advertising executives of which he was a part

Traces the life of the "media guru," contrasts his academic life in Toronto with the glitzy world of New York media, and examines the major themes of his writings

Some wear. As pictured. Name inside cover. Very serviceable copy.

Communications thinker and prophet Marshall McLuhan gave us the phrases "the medium is the message" and "global village". Today, with the explosion of electronic technologies and on-line communication, his ideas are more relevant than ever. Forward Through the Rearview Mirror is an evocative and visually exciting exploration of McLuhan's life and work in the context of the information age. The book consists of short prose passages, aphorisms, interviews, letters, and dialogues by McLuhan―many never before published―interwoven with biographical text by his biographer Philip Marchand and commentary by such cultural critics as Louis Rossetto, Neil Postman, Camille Paglia, and Lewis Lapham.The book is organized into four parts: Global Village and Identity, Medium is the Message, and Extensions of Man. In keeping with McLuhan's style of speaking and writing, the text consists of a series of brief entries, ranging in length from a single line to a page. The entries have been selected and positioned so that they can be read consecutively as a narrative or randomly as individual ideas. Throughout, the material by McLuhan appears in a different typeface and color from the material by others, to make the two clearly distinguishable. Part book, part magazine, part storyboard, this multidimensional look at the ideas and life of the patron saint of Wired magazine will appeal to anyone interested in technology, contemporary thought, and popular culture.

Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE PAPERBACK Standard-sized.

Marshall McLuhan and Northrop Frye are two of Canada’s central cultural figures, colleagues and rivals whose careers unfolded in curious harmony even as their intellectual engagement was antagonistic. Poet, novelist, essayist and philosopher B.W. Powe, who studied with both of these formidable and influential intellectuals, presents an exploration of their lives and work in Marshall McLuhan and Northrop Frye: Apocalypse and Alchemy.Powe considers the existence of a unique visionary tradition of Canadian humanism and argues that McLuhan and Frye represent fraught but complementary approaches to the study of literature and to the broader engagement with culture. Examining their eloquent but often acid responses to each other, Powe exposes the scholarly controversies and personal conflicts that erupted between them, and notably the great commonalities in their writing and biographies. Using interviews, letters, notebooks, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan’s “The medium is the message” and Frye’s “the great code.”

The originator of such widely used phrases as the global village” and the medium is the message,” Marshall McLuhan the prescient media guru is finally, attracting the critical attention he deserves. In the 1960s McLuhan blazed the intellectual territory which we are only coming to grips with today. This couldn't be a better time for a readable, full-scale treatment of his writings, a book that reflects the range and depth of his thought accurately and accessibly. Marshall McLuhan: Escape into Understanding fills this gap.W. Terrence Gordon traces McLuhan's beginnings in the prairie city of Edmonton, Alberta, through his education at Cambridge and teaching in America to his startling breakthroughs in communication while at the University of Toronto. McLuhan's central place in the ferment of the 1960s is evocatively drawn and the formation of his most brilliant insights into the media are clearly explained. This is the first book to mine McLuhan's extensive personal and public writings journal entries; correspondence with family and luminaries such as Ezra Pound, Wyndham Lewis, Peter Drucker, and Clare Boothe Luce; manuscript notes and files; and all of his publications to bring us an authoritative, well-rounded, and passionate portrait of one of the twentieth century's greatest thinkers.Written in the best tradition of intellectual biography, Marshall McLuhan: Escape into Understanding will infect readers with the vitality of McLuhan's ideas, drawing them into his mind and leaving them with an indelible image of the warm, whimsical, spiritual man whose playful conceptual explorations revolutionized the way we see the world.

Marshall McLuhan was the visionary theorist best known for coining the phrase ''the medium is the message''. His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code--almost a cross between hieroglyphics and poetry--that he called ''the tetrads.'' This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the ''lost'' tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

Of all our principal public and publicized thinkers, Marshall McLuhan is probably the most confused. The development of this confusion can be traced chronologically in "The Interior Landscape," a brilliant collection of literary essays dating from 1943. Its full flowering is displayed in the melange of liturgically repeated formulas which dominate "Counterblast."