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Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.

Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 0.95

This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.   Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used.  It explains how to compose the right questionnaire for the research.   The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.

· Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. · Each chapter is structured around easy-to-follow guidelines. · Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. · This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. · Exercises at the end of each chapter allow students to practice their newly acquired skills. · Students learn that using questionnaires in research is both an art and a science―with principles that need to be followed for efficient, effective data collection. · Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. · We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

302p large paperback fresh and clean copy, never used, very light library markings, New Edition

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.

Book is in NEW condition. 0.95

In filling out a standard employment questionnaire, the narrator takes the command "Do Not Cross Out!" as an order not to omit anything and embarks on a search for his origins and the origins of his fellow Czech citizens.

Designed to look like the original, the Proust Questionnaire is a recording of Proust's questions about life and outlook. Contains Proust's handwritten answers photographed and other memorabilia and thoughts, as well as the questionnaire filled out by many famous people of the past and present, and room for the owner of the book to write their own answers. Gilt edged papers, red cloth boards with gilt lettering and edges. Printed in Italy.

Livre Tres bon etat general. Envoi soigne [en Stock]

In the tradition of Assouline's bestselling Proust Questionnaire comes The Fashion Questionnaire. Proust's legendary personality revealer has been recast with a fashion angle and posed to the fashion industry's most important and influential designers. From legendary greats such as Carolina Herrera and Karl Lagerfeld, to contemporary designers who break the mold such as John Galliano and Thom Browne handwritten answers intimately reveal the personalities and tastes of each designer. The Fashion Questionnaire is rare, inside look at the creative icons who influence not just fashion but contemporary culture. An insightful essay by Michael Specter on the evolution of fashion and its influence introduces the designers' answers. Like Proust, this volume also includes blank questionnaires for readers and their friends to answer.Desigers who answered the Fashion Questionnaire:Thom Browne, Ennio Capasa, Pierre Cardin, Jean-Charles de Castelbajac, Roberto Cavalli, Alber Elbaz, Diane von Furstenberg, John Galliano, Carolina Herrera, Tommy Hilfiger, Donna Karan, Michael Kors, Karl Lagerfeld, Catherine Malandrino, Nicole Miller, Oscar de la Renta, Ralph Rucci, Sonia Rykiel, Olivier Theyskens, Isabel Toledo, and Valentino.

Marcel Proust's questionnaire is one of the best-known interview devices used in the media nowadays. Fun, intelligent, and concise, it reveals much of the personality of those questioned. Assouline Publishing presents a handsome and entertaining facsimile edition of the original questionnaire, with Marcel Proust's handwritten replies. An introduction by Henry-Jean Servat, a long-standing member of the Friends of Marcel Proust Society, provides a historical account of the questionnaire, and a foreword by William C. Carter imparts the significance of Proust today. In addtion, the book features questionnaires filled out by a variety of cultural figures such as Brigitte Bardot, Marisa Berenson, and Richard Meier. A set of blank questionnaires are included at the end of the book, making The Proust Questionnaire an ideal gift—with many returns.

Now ASQ-3 users will have quick, convenient access to all the items they need during screening. The ASQ-3 Materials Kit—approximately 20 attractive and engaging toys, books, and other items—is designed to encourage a child's participation and support effective, accurate administration of the questionnaires. All of the materials in the kit aresafedurable easy to cleanage appropriateculturally sensitivegender neutralThe ASQ-3 Materials Kit comes with a helpful booklet on how to use the kit with the questionnaires and a sturdy tote bag (extras are available separately) with zipper closure for convenient storage and travel.ASQ-3 Materials Kit ComponentsThe Materials Kit includes one tote bagKit components:Baby bottle (clear)Ball: large (with hand pump to inflate; ball may be stored deflated when not being used) Ball: small Beads: small, to string (10 included) Book: wordless picture book Book: storybook with pictures Blocks: small (15 included) Bowl Coloring book (with tear-out pages) Container (for holding smaller items in kit) Crayons: two sizes (one 4-pack of small; one 3-pack of chunky) Cup Fork (child size) Jars: clear plastic with screw lid, one short and one tall (short one may be used for "jar with screw lid" or "wind-up toy"; tall one may be used for "clear bottle" if baby bottle is not used) Laminated color sheet with list of kit components (to help with repacking) MirrorPuzzle (5-7 pieces, interlocking) Scissors (child-safe) Shoelace (may be used for "string") Spoon (child size) (may be used for "stick") Stuffed doll or animal with buttons and zipper (may be used for "doll") Toy: keys on a ring (may be used for "small toy" or "rattle") Toy: small, easy to grasp Booklet describing how to use the kit All kit components come packed in a durable tote bag with zipper closure for convenient storage and travel.

Who knew a trip to the therapist could be so much fun, even aesthetically rewarding? Beyond sharing feelings or complaining about your mother, Psychobook reveals the rich history of psychological testing in a fascinating sideways look at classic testing methods, from word-association games to inkblots to personality tests.Psychobook includes never-before-seen content from long-hidden archives, as well as reimagined tests from contemporary artists and writers, to try out yourself, at home or at parties. A great gift for the therapist in your life and the therapist in you, for anyone interested in the history of psychology and psychological paraphernalia, or for anyone who enjoys games and quizzes. Psychobook will brighten your day and outlook.

Your youth ministry just got a whole lot more fun--and effective--now that you've picked up Incredible Questionnaires for Youth Ministry. Inside, you'll find 50 reproducible, easy-to-use questionnaires that will help you find out all sorts of valuable information about how your kids think, feel, and act. The questionnaires range from the serious to the outrageous, and cover a whole range of topics, including: - Family Life - Honesty - Holiday - Just-for-Fun - School - Guys and Girls - What Kids Watch - Superstitions - Spiritual Gifts - Kids' Views of God - And Much More Each questionnaire also comes with a How to Use guide for leaders, complete with the Big idea that each questionnaire covers, creative ways to utilize each questionnaire in your programming, and insights on key questions. You can build them into your overall program, use them for a change-of-pace meeting icebreaker, as sparkplugs for discussion--you name it! They're incredibly versatile and really easy to use. Have fun as you learn more about your kids--with incredible Questionnaires for Youth Ministry.

Designed to look like the original, the Proust Questionnaire is a recording of Proust's questions about life and outlook. Contains Proust's handwritten answers photographed and other memorabilia and thoughts, as well as the questionnaire filled out by many famous people of the past and present, and room for the owner of the book to write their own answers. Gilt edged papers, red cloth boards with gilt lettering and edges. Printed in Italy.

Marcel Proust's questionnaire is one of the best-known interview devices used in the media nowadays. Fun, intelligent, and concise, it reveals much of the personality of those questioned. Assouline Publishing presents a handsome and entertaining facsimile edition of the original questionnaire, with Marcel Proust's handwritten replies. An introduction by Henry-Jean Servat, a long-standing member of the Friends of Marcel Proust Society, provides a historical account of the questionnaire, and a foreword by William C. Carter imparts the significance of Proust today. In addtion, the book features questionnaires filled out by a variety of cultural figures such as Brigitte Bardot, Marisa Berenson, and Richard Meier. A set of blank questionnaires are included at the end of the book, making The Proust Questionnaire an ideal gift—with many returns.

This book is a user-friendly, comprehensive guide for planning and writing questionnaires for survey research. It includes specific guidelines on how to make questions clear, answerable, easy and unbiased. It also has guidelines on how to ask people to select from a list, rate things on a scale, and answer open-ended questions. It also has a review of how to properly pretest a questionnaire, commonly known as cognitive interviewing.

This practical book presents a coherent, theoretical basis for the construction of valid and reliable questions for interviews and questionnaires. It integrates the empirical findings on question design reported in the social science literature and develops these insights. William Foddy outlines the problems that can arise when framing questions. He has written a broadly useful book for student and professional survey practitioners, particularly academic, government, and market researchers.