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The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

Chermayeff and Geismar Inc. Making a mark. A retrospective collection of trademarks designed by a single firm or forty years. For all kinds of organizations large and small, television networks, cultural institutions. Founded in 1960, a leader in identity design.

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

In his praise for Part I of Upbuilding Discourses in Various Spirits, the eminent Kierkegaard scholar Eduard Geismar said, "I am of the opinion that nothing of what he has written is to such a degree before the face of God. Anyone who really wants to understand Kierkegaard does well to begin with it." These discourses, composed after Kierkegaard had initially intended to end his public writing career, constitute the first work of his "second authorship." Characterized by Kierkegaard as ethical-ironic, Part One, "Purity of Heart Is to Will One Thing," offers a penetrating discussion of double-mindedness and ethical integrity. Part Two, "What We Learn from the Lilies in the Field and from the Birds of the Air," humorously exposes an inverted qualitative difference between the learner and the teacher. In Part Three, "The Gospel of Sufferings, Christian Discourses," the philosopher explores how joy can come out of suffering.

Book by Chermayeff Ivan Geismar Tom

In his praise for Part I of Upbuilding Discourses in Various Spirits, the eminent Kierkegaard scholar Eduard Geismar said, "I am of the opinion that nothing of what he has written is to such a degree before the face of God. Anyone who really wants to understand Kierkegaard does well to begin with it." These discourses, composed after Kierkegaard had initially intended to end his public writing career, constitute the first work of his "second authorship." Characterized by Kierkegaard as ethical-ironic, Part One, "Purity of Heart Is to Will One Thing," offers a penetrating discussion of double-mindedness and ethical integrity. Part Two, "What We Learn from the Lilies in the Field and from the Birds of the Air," humorously exposes an inverted qualitative difference between the learner and the teacher. In Part Three, "The Gospel of Sufferings, Christian Discourses," the philosopher explores how joy can come out of suffering.

In his praise for Part I of Upbuilding Discourses in Various Spirits, the eminent Kierkegaard scholar Eduard Geismar said, "I am of the opinion that nothing of what he has written is to such a degree before the face of God. Anyone who really wants to understand Kierkegaard does well to begin with it." These discourses, composed after Kierkegaard had initially intended to end his public writing career, constitute the first work of his "second authorship." Characterized by Kierkegaard as ethical-ironic, Part One, "Purity of Heart Is to Will One Thing," offers a penetrating discussion of double-mindedness and ethical integrity. Part Two, "What We Learn from the Lilies in the Field and from the Birds of the Air," humorously exposes an inverted qualitative difference between the learner and the teacher. In Part Three, "The Gospel of Sufferings, Christian Discourses," the philosopher explores how joy can come out of suffering.

In his praise for Part I of Upbuilding Discourses in Various Spirits, the eminent Kierkegaard scholar Eduard Geismar said, "I am of the opinion that nothing of what he has written is to such a degree before the face of God. Anyone who really wants to understand Kierkegaard does well to begin with it." These discourses, composed after Kierkegaard had initially intended to end his public writing career, constitute the first work of his "second authorship." Characterized by Kierkegaard as ethical-ironic, Part One, "Purity of Heart Is to Will One Thing," offers a penetrating discussion of double-mindedness and ethical integrity. Part Two, "What We Learn from the Lilies in the Field and from the Birds of the Air," humorously exposes an inverted qualitative difference between the learner and the teacher. In Part Three, "The Gospel of Sufferings, Christian Discourses," the philosopher explores how joy can come out of suffering.

Son of a rabbi, budding astronomer Gabriel Geismar is on his way from youth to manhood in the 1970s when he falls in love with the esteemed and beguiling Hundert family, different in every way from his own. Over the course of a decade-long drama unfolding in New Orleans, Philadelphia, New York, Chicago, and the Wisconsin countryside, Gabriel enters more and more passionately and intimately into the world of his elective clan, discovering at the inmost center that he alone must bear the full weight of their tragedies, past and present. Yet The Book of Getting Even is funny and robust, a novel rich in those fundamentals we go to great fiction for: the exploration of what is hidden, the sudden shocks, the feeling at last of life laid bare.